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Dec. 25, 2024
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Marketing

Top luxury campaigns of 2023: Luxury Daily

December 19, 2023

Luxury labels have mounted a growing number of exhibitions in China over the past few years. Image courtesy of Gucci Luxury labels have mounted a growing number of exhibitions in China over the past few years. Image courtesy of Gucci

 

By Amirah Keaton

At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.

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  1. Diageo unlocks Fusion Partnership Lab applications
  2. Audi propels Santa into the future with electric sleigh
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. IWC social snow globe stirs up winter memories
  7. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  8. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Rémy Martin toasts to the good life with new XO campaign
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