Luxury Daily
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Dec. 31, 2024
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Marketing

Top luxury campaigns of 2023: Vestiaire Collective ‘Think First, Buy Second’

December 26, 2023

An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective

 

By Amirah Keaton

At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.

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  1. Kimpton Hotels to unveil hotel, branded residences in Mexico
  2. Saks Global completes Neiman Marcus acquisition
  3. Veuve Clicquot talks Champagne etiquette in digital content
  4. EssilorLuxottica, Prada Group renew licensing deal
  5. The art of subtlety: ‘Solving’ the luxury market’s slump
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Dior shares holiday retail activations inspired by Cruise 2025
  8. BMW sets record with funds raised for education at playoff event
  9. Swarovski aims at top markets with fall/winter campaign
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
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