Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"df5c4db546e3bff7c5e183a28114f81d","s":"155f5cef82c3a2c5"}
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