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Feb. 22, 2025
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Marketing

Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’

January 14, 2025

A series of activations, including a dedicated pop-up that reached cities such as Paris, Seoul and Shanghai, promoted the anniversary of the Quatre collection. Image credit: Boucheron A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Lamborghini appoints new quality director
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  4. Shiseido furthers ‘Potential Has No Age’ message
  5. Dolce & Gabbana opens doors to first-ever beauty boutique
  6. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  7. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  8. In Paris, Louis Vuitton supports École du Louvre students
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  10. Luxury Unfiltered: The most important meeting luxury brands should have
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