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May 1, 2026
  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Luxury brands launch crossover ambitions at Milan Design Week
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Marketing

Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’

January 14, 2025

A series of activations, including a dedicated pop-up that reached cities such as Paris, Seoul and Shanghai, promoted the anniversary of the Quatre collection. Image credit: Boucheron A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Luxury brands launch crossover ambitions at Milan Design Week
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