Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"9d3ef0643539a6aadae90326814a2383","s":"0de60bdcc9b77615"}
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