Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"ab50c9099eea3e768fb77f5b13fa9591","s":"bf22597608dcd74e"}
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