Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"859a16782dc7eca078cc3cf516fc6696","s":"62966fe4ba06eeea"}
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