Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"f04b4a22a4958d9bdb8cefc050a059d0","s":"e48873c42327480f"}
Share your thoughts. Click here