Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"3dfaee898dd17772b96ddb269fbc80da","s":"3178d55614c84932"}
Share your thoughts. Click here