Marketing
January 13, 2025
Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"9aa7ad5943f24c54a521a24ddd884025","s":"b09a62486252e4f2"}
Share your thoughts. Click here