Marketing
            
            
            
                January 16, 2025
            
            
 
            
            
            
 French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle            
             
				            
	                By Amirah Keaton
	            
			      
			During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
              
              
     
            {"ct":"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","iv":"ab19910bc9c0048056854d75a37403fa","s":"e15b0d48e11b9541"}
            
            
            
            
                Share your thoughts. Click here