Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"0bf5382fc6405f351048a01b22864336","s":"4319650d089a176a"}
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