Marketing
            
            
            
                January 7, 2025
            
            
 
            
            
            
 The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection            
             
				            
	                By Amirah Keaton
	            
			      
			During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
              
              
     
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