Luxury Daily
The authority in luxury news.
Feb. 22, 2025
  1. Lamborghini appoints new quality director
  2. TheRealReal closes 2024 with record-high revenues
  3. The future of successful luxury brand collaborations
  4. Shiseido furthers ‘Potential Has No Age’ message
  5. Dolce & Gabbana opens doors to first-ever beauty boutique
  6. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  7. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  8. In Paris, Louis Vuitton supports École du Louvre students
  9. Veuve Clicquot debuts après-ski activations
  10. Luxury Unfiltered: The most important meeting luxury brands should have
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Marketing

Top luxury campaigns of 2024: Dorchester Collection, ‘Belong to the Legend‘

January 7, 2025

The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection The brand's Belong to the Legend campaign shares the stories of 12 talents, tying their achievements to luxury stays around the world. Image credit: McCann for Dorchester Collection

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Lamborghini appoints new quality director
  2. TheRealReal closes 2024 with record-high revenues
  3. The future of successful luxury brand collaborations
  4. Shiseido furthers ‘Potential Has No Age’ message
  5. Dolce & Gabbana opens doors to first-ever beauty boutique
  6. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  7. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  8. In Paris, Louis Vuitton supports École du Louvre students
  9. Veuve Clicquot debuts après-ski activations
  10. Luxury Unfiltered: The most important meeting luxury brands should have
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