Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"oXFKZBxDqH0AZ3symiCPNkxhzzKvbvdlCoY0Gu1d1bN0JbiDI1wF8mtKPH1zY+RFMeV4ulQ0eK+\/qGDvQC3ZRV09gykNUy3j74nXR3z8FaAQ+gNJpUAHrX4Vba47GyATCDDSO0N50MU2dv8GYkCHP8xGHezolW06B0FVAhxYk\/\/lhgZEDHIHpSQqkkaJkBDV0GVc43LtsVldAK4Myd4HiFNlA\/vuo4FH4wGjOgPpA6v9aTfS9Ms0XkNfBY5FR9iT1EVQkpy2AkqZb2zGMdID1+3Ba53JSGND1eerDO\/sh1OwtEtCyC3UTKH5CTJLXvPvkhrFQye0ezhWOeOXLKWCUHFGU9aEg0Y8y99\/j4o7X\/jqV8eHKR\/tfL1wqupIOrN6XshLAJcdrv8zpj1DK2eCJHc8hcz1FqDHsLiwa2AEdOmro9Q5X318Tf9REHkS0UNDy4R4UpfJrIOX6fHo+qsViMIGixQyJSRB\/Fu6RUBFpoC0rQtBs\/ctmlJJqjuZnz1bvY4F22USw5mkUhsv92JslfPbH9atAtX9DXJoPWamrRPEjFkHcouHBVRLLQwi7ZVEnKp6ArbQzhdckYCG+6bz36jecL2MtdsEiOzzN47erTSGXNuZW4o4P8gQbpR3fbVoV0swfj75nC3b1eo8sSsa9LesxGAAXB1wjMQUJh53pirEHuB4cOiYlte\/nMb3fXYG6QvaZkGvLeTkwy2Y4peDhJFMdLKfOV6Rn8Jvzfrh6UMrms5OSKSG+MvkIWb1d6812pX5KVyTf5qNOytdiB+1NGQbvlaOFtO6GXvIuTs6YlfeXAYxvoRXd3vuuZoaWXe6uxOJU04a5UNgU9w+mq\/cJszQFeO9eXfOfPBjewz3HrFbnIMYLk58HFDQg1aGIJ2itvkgexH77fLJaoWVFuIE3e0o6bzgQv3bQz9Fk1YzqJByHwWzfULe48mCjsCYf6Apu6LbjkZ1XQFvc4+HNXzAF1UyszVSXVFia9DFjOdS2CepK8ekjMXTpvJJgLeorzfoRwxltKA9dIBVi24ihZmdMdZrXKVKnwo47K\/TGLZDcDrkg3t54mrzNyQL5saKKRlj9+LuSybdyDUG8fF2LPwjclv7+kIGVrVov82BQHEH9qjgo0xoAwmAa\/di1YUBzEAP\/s0eT80yZthim1H4uXBtUz9r++0FLslq6OcP2wHnVrEsrVsmsLqsxhU5nBrpT5RGoGDDCrgoaf8CwdWRwK8PnX+FrCHWXSiGIQdlpGR0ow3NFZ+jOaECCsvJ9bA7O4LWAemnp507XBQ8Ewig1f6fYsRTU8q+W3SorsKoN31p\/5Cn1hZwTh1KuVmsL7ct760x3SKNHZZKiwMz0n68sbjQC9p90UgrgzbwcKT5BNm6RlpBa1Zv1eWJ9PUF5O7eXr0jlRXSzURMqlMw39DVWilSjis5AkcRtTqfE7gK8OJ\/gPgncgGNpmV\/PNGEpDPSIAKb7YU5EV4LpiKcxczJMDFY0G9VXDJPnhEhpKXinsbBss21S9Cttcdlqwh635C2ZIM+eXw6107+3zqiLfbIFYubMvzXK+tTWDvB8U8zDSn24gx8cgPzZaA6qa69gcLqCFpGRHFRvRA89aremoh3uWkuqHli7+nyMDJmPmuIaZH7RJ\/xDyUKCPYjSnfxK7vphGfqtDL7p+pM4uzqFAWIeFXxdUQDjW+BKcj7kx7YbCKdBu3M+7ohRwDddPe7lJj3zyTo+JDavQ2PkdEE2KKWSJnBEqq1TlDGOrCJtd7xccSIS5wr5pfGtDkHWVo6d2h7ZUs7iDrGMRkzv40OqipeaRGlYMci9v6OVRSn5gwcie9SeycG3GV10\/Bb7cWDebVzL+Xl6ijBHXozJcNUy+M183joN4QjLBI0tSa8+OIUURvUejrhKO9flClnvIpyaX14431jSzOHuTyGrirJjXUXdou4Pva8wF+YMbsleyWbcse4WrM5M3I8\/7JrSQw65sB9sgRxZkD2zL2RcDoxyphpnAU79G4fWLOdJPD5rsRzfiOJlK+ZvsBVXMP6tRZuS3W4F5NXrp3Q5RXpBKAoDd8xRRpXRsTuHH++vp6cfmZ57s+Uj5g9ai1dKsmRuwudhhWTELWK\/+nWPtZC8B7yNFeYaTNEDiwlyBv5NyasdhmK1JV1EKAC6B3iLayMSX3CJw7FOCABYE\/rWhOeFY\/j9tn\/i6g32XkXMMlSHzBedKdNhXFl\/szDKh4qX7VVveELY8bp53IlCKNb2znbi35s4UzgU7mr0sPLk324xQMFP61Y2v5qd8pbMXDbWDXR\/daBN5cvZrDQ5uznu+JjOXAgBWeihOBPc3QRmkZAXXtmDhCXqLn9CX3ZbYJLkSaogXp5IkoJnIzf\/Tj+HjK1lhVVs\/1bzaqKaCnAV9CoPRa0LwU42ebJ+O6sUxYISrXWrnDCwtmm4XXsj+zE8rnDQBsFpED2WeprPsK7VN4eJcZnMmTtMq7N8uplERr\/a0hDfwFFSSfUMgYjUV0iPTAIedBzmgiOQIE+2\/xBMvpKx943VU7gEdwtvVC+a+LCUXWwvxiLYq8jHwj4qZ5qCqQmtbN+0AbXND65tzwQuTyvJ+NCnKC7abMJpTvpNm4ujx40CC2nhUN5XuMPyvKPOSXK1DSk553cYakn7UyLvdXIB\/jMFJ5ohnUkHTJsgr0ct8qhk2vCUi\/fYdjZvxl2km3rt0XsakELuCwa2KFwbQoA2\/dWpwgXnBCkV65X9JZuV9n5aYb3+k9kVcgv35lRfd796FdfumV0UP+33wkBT2wTnyEphZ8TS8so3rl\/5OhJ+zl+jWydQQ3YTEIGjYYdKg6OERKiSXiaeafXzua5PbMVRgbjh6Al4abKPHLDTz20QispegMD2bMhcsKQEA3npMw0N2fAgu5YBUoiSjZarrZnuEwKiC3kPSFZ876O7u+RdsXzI\/QdFJ7wU11ifKE0NmXMgkzida2ItaoBV88BUAdniLxw+ySLcu7NwnG80W7NO1gA9wnsP\/pCEMfgoRneaOjGkzs9v1nKBjNe9O1+DitC6etTXXyKMMJKuihPec45+gDlFijT5WqYYulx3+xFGVtE0AxdHB4k1t0Zz7WbSImN6bBFih2r\/SngcpB8HiqCZp2kj7+kciPxBjWYZxQB1H\/VAjEvY13U74pICXCjRRAz1kIueTRdUrwxIcj\/+3xpEVP3xjXFfYEhPMuZkYEhrcXhS5Lz6GXy7VMh0w4f9CzXdr5TVxJos0qqiX3tgPQOOWkC81v1ob5e9zWKG+DmDv8QpeVHXtCLNNugwQRMn1t9Mw+QjRbQvQSCUnlinSq5QcYrDVjblATN\/5qFCd\/LLny\/1snIiRJ4dEqO\/M1IoLEjgbmb\/m73Cxu4LR5f8qVWhSkFoe7PUfYlsLFoa7ikeIDC7\/\/34cPbKNF2clNzxSkkR93RBNwlNZWnnxFqi708w1abBEvaHOADI7az5kVqvpyAp\/PxYghJpQf7JCroU129m6dRWSQCbse\/gQp2V\/56OlyDGddaREwyvPKfZcV0ht94cmvs4pZMq+5PcMV6Z6Ai4vDdu2sFqi9iSqdTtxnFM\/TtIBCzgBMVysZXfphkawr1xhNVsys0exhe5w95GVSiFQzF4kmEOcsjlfYDSzjoNTMLfP3QtcvkZbb7Lm69ffBMevh\/LEiHbpk2gLsZgIe9KLkhsH9kRrn2PCqFTjwkNol49msVQb0vLHP+VdRRzfHf9tFavENRNmfqnulirSVFdNHDRZBuWyfO+xxq+xQEqUo4KATpd0gQeZp\/nAGwfxnoya\/TuEiDds+VWoiUdKn7zKOcLsXKixObl7QPfxUsaYXuyh\/fXjZTlRV8mPJwZd5i\/DjCooi5vQw3TeN6gbmwQLYvTWZASd++uNPOPS0q9eoYwGxM80822TiaVVKPyI50UOWMNn0hsI0VeGAPJ4wKtbkbvdLpmAvn2yHTR82g4oQ\/NMfl6r9fS6PQD8j7Mso7dyTZ9SqknjM+\/0FzYOIOCOgdZDgd6Wwe2JE9PbkgnI7z1Gv18colKf6F4Teij3HEoDEy2XIxu8nyfbrPv18a\/jm3baJPLNjtL5sQCQExnZ0yD9uMmklc+y83BiAlHEj9CJlln6gMbpfznQ384U5BmLL7SYQBxLU\/JbXXRlMfuNA+saz87P0s3l3oXBZ8Yvh\/gfUaE+3VTrX\/pfWa5HX4T6ZvZC0wrRUrX9eosFh56TZ0a6haDnzCTFNciZKoYoGVgYZ9b0Wyiy\/LCHiUMSmJCbrADIU8EtAhfJdzkXxV157VQaxPNar3tp3T42ZdK6ZLIOIu4yOD\/qOHNbnymdeLqfS1vAm\/ppzFSled34McYfPAbrts5uohwKrYS7KzD91FR\/3ViuPIImWZsRZWTaZuGToFfxa0SUlGFXfx4WaSQjnkN25cOb4RlRMBi+6R8ZEVD8k7lOrTJFx\/vCmC86Ujbw6w72Kd\/n0XWkzYFWgBAXPE7cOLxi+NbjAx2kssCWpPN9s3wckZZYcFNQvOSJwJEnTHI83Q8h\/Xszb03rN4kQbIZVbxGyn4oJGH9pU1ukpVHtpVI8XeEVhAbSKl+7nSlYVhgiUooVJLwaJ0UEupPLSwynsbE4puAhK9Hc6YCpmFVCTtZ\/77+J\/3AydFa4AIrvPtRogYJYLcUnPg5hyphRnqKlzerJNyos1yyDt9OGnVsz1j+4XVOBbpIeG2\/rjWWZWOJEq2ehgcjgNepxJm4Wm7miU+PGUiZ16nKP1WrclVYnGP1drbNnR4HCJgvVxg+33KjrlpiXj\/hkYUj4g3PI7jOdCNSem++Zl5IR5n4GJDXiJlsXFUa7jnjpQv+6xUFGNZDE8qIZm3ZHyPihZyE7XXHzxaS0c5fa3l8dl1ZfZqpAnD2G7R4wEG1oCCItAE9KACKq0eEtHzMlUF0+Oq3Con7CYpSBt+XVP7hSOIN\/WgRxyy2bptGefaeaOywaJ29vmyOrJehakGCp3rbcwl8nmBF0pDMp78vj2h5QqksLIWvUy\/u6og5oSYTKNn+bCG3Zc2J6qPJsBWKvNxEqkIQ2yIXCdY60v5AnEDecjuaWBz4ZZu7ujC6z1Ndvq96rdDsrvu9g9n\/BZaH53UsGfw6W1HQFT5zA5AkbJvcaOO\/R2FWrKVQGvxI50\/YjsH010kENDjoDBBndUsdnoffmlzpdNS8dWhke0od3Lh7MmdmezXfZPuX2XzJliHt7wEGrS1\/jkKStaxJ5Xvj\/s6MpkVvSgh6LrSLWz7SyDvL4zImOuW4Wior0xjn+LXhkmP9JzkpLIY0\/ErvSzXDiOtj+SsgtJqSVuZVyKohHLvVyjvViulUdV5fKFsgfyA9FmRFIvN2RUFIkm+f0PdR+jG8TmNOqoSGNccytE9QaJWbRMTgBvOAcg0SCUz7S3YB\/gPQQ6\/O9NUlkyLz1mSriAjDcgEmLvjce1P1Z2ZslXfU6ycTWdFmcWwFTDUNlCZMEBYXDhRm0+iHjG9wZH8eo2vbY7RzqtB6DC4VoOFA2uIZ5YQSXHGvQ9C3LJduRiPFzk2FukVwbcqoRRAVY116f2x8JMwgS3RJQ8xZt+tUdjvpEb2Q14HugIehGZUFG3VWSgf0\/8q73\/z\/jAk\/+GVYdNP5+aYeNTdPTP6+xFw47OEQmToJsEPX5ax5HED85NjVVmxTMDFBPdsi8j\/\/BTh3WF17dI\/3hgAO\/DOp1xpl6ffBYGjFgW2Ldu8RX76FpDIPLrAb6buZH\/6t45bIU1O8eeRREjkuE8b\/r356aKvkwwkmu6cW4upk6GuEmP+yaXut9cWzJZQ5bWR0dr1igL3OwXNeOgUstXBCdwiih1Z4zevKN3lGvIbyxNBZWEFhdmQk5OF82QlDNHxmvGm9u3uQzHXPL7cWS9h1Id8thE427NE60M31vKX2OmMisqDlQtoryZak0OvZGv6vyhstoSbE1eeEZvX577Q0Rgjeq\/KKEciYP6F9feCXpR1nTsGG414y+gS7r0rR4AZD2PAH0Rzry1dFPpbTGxWIuH2Cf47Qut1Q\/ykrTLEYHyEeo5Sdcxnj\/Y1Sc7c7sYNkxHk\/zJQDyvXNTKXnYSbaZMxbkp\/N3cQxT5cxrfdnXuDr+tcvt4VTp7Ju5Jwai61kxUICOblman4OUq5zRwAaHg29iT4pmlRkFviHCH+Q5bVn30IC8edLPXWrm6+O19\/6C4O+3EWCrb66kaER9iqRgcAKq47N5sGBu4lIDJqsuh5rNrdwtxA5i9OhgNtCwC2mDRim46lsbyy2Avf+zIEzkQETl8UzZ8R6qO42ttPIf3pSGoCajlssiDFL8O6+AqeDpMPtK1cfnK\/Qy57TB80Hiwsim6n7PRC\/jC+\/PaUYixEEYWvjaN0uLFFFvM+qWRbYoUcJS+94QFn1C9e35wszt9OoNuBfCvDsy+grN1Wj0RBCB0\/RZwgqkrbM8BCbgmjHMNMRbABkQLBdr6AL6mncHEeZg\/csKjLgojppRk2oJbEZ91b3pfaKWITVk3Uh5QLh9dbqFJ8EYF8La7TQSkBDk4+DeOhwJkOtyaxHTioEbDf5O0fayDGgBhY+\/yYabSUyRYb0sfSqEbIq8FHh+\/3z2SsQVai48ozntNdYY6Mrwbim7HbcKExMYT4R7RC0E+7Y43UBEnmAPj59y9YovUifzm7IivhsXoZ84ZHgEv\/kPc9o9N75XqySYsQ3bbEzjI+cGJkmr2FqZiUjcaJcYdkSK0vATelivxsBRDa4rMy98jrojpbu+t4Bl8k6y9c52IyRm5u9UiQQv+v2tk3BQ7HVw6yRVPxehkuH87E63Ke7UKsStqFCMHRSprVHJaEdy6ZvUuJWWRh4YMho6C4zKQNUGoFJlx3V4p+9jEAMNbJ82kLiIiW2hxghudtB8kSRrccwJpF2UofyXUNHw1B409k+n\/9S5P4DRhzltjawMhjSrZIxUisoGwNj4UGUJbycNBbJkxhr6EYFPfT1pcpgFpVH6zqLXqORU2HyvhUN77vD3DRg+RU\/mda1yUuY\/2RTcZpgHY30q8B2zPExwDxNh4CW12nczwcsraM+wEu7bl5gIHBDWDue8ygSQ==","iv":"48e4d05c48485f8db5e22a5877db0129","s":"144b0dace8914c35"}
Share your thoughts. Click here