Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"7f8947ac419426bc1f4fd29872ac87a3","s":"c3b920613c492da3"}
Share your thoughts. Click here