Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"98dbb8371893939a5330861a22cc12b6","s":"31307067424eb8cc"}
Share your thoughts. Click here