Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"7739aac7876e7012645f11de1a68039f","s":"a20cf8ca7de21500"}
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