Luxury Daily
The authority in luxury news.
Feb. 22, 2025
  1. Lamborghini appoints new quality director
  2. TheRealReal closes 2024 with record-high revenues
  3. The future of successful luxury brand collaborations
  4. Shiseido furthers ‘Potential Has No Age’ message
  5. Dolce & Gabbana opens doors to first-ever beauty boutique
  6. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  7. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  8. Veuve Clicquot debuts après-ski activations
  9. In Paris, Louis Vuitton supports École du Louvre students
  10. Luxury Unfiltered: The most important meeting luxury brands should have
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’

January 10, 2025

Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Lamborghini appoints new quality director
  2. TheRealReal closes 2024 with record-high revenues
  3. The future of successful luxury brand collaborations
  4. Shiseido furthers ‘Potential Has No Age’ message
  5. Dolce & Gabbana opens doors to first-ever beauty boutique
  6. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  7. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  8. Veuve Clicquot debuts après-ski activations
  9. In Paris, Louis Vuitton supports École du Louvre students
  10. Luxury Unfiltered: The most important meeting luxury brands should have
VIDEOS
More Videos

MORE IN Marketing
‘Hoteliers around the world are shifting their focus to define their wellness strategies’: Accor
Luxury Unfiltered: Debunking the myths of luxury brand storytelling
Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics
Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
Luxury Unfiltered: The silent killer of luxury sales
Top luxury campaigns of 2024: Luxury Daily



RECENT ARTICLES
TheRealReal closes 2024 with record-high revenues
Lamborghini appoints new quality director
In Paris, Louis Vuitton supports École du Louvre students

Shiseido furthers ‘Potential Has No Age’ message
Off the Cuff: A Q&A with 1508 London’s Leo Bertacchini
Mercedes-Benz paves path forward amid rocky earnings round