Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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FgJHi\/1GweY+pua9wJP9gmN7mZPa7EYbG3W8SR1MWi9jWpM5GCmIGUaKUopJZRJiiz5IZEGDv4bwbdIpjNdg7hyagQlp1kzYeXNaKT0W3dh1F2fgyPIZwSim5GX3OmL0gIqnEfmBNT+CT7dELPuniYpMOolh3w5tt2EsaAvZ+j8HKk3c3UFf3L4Av+V07ulYspzgYLvBRd\/cXRnRM0CGSl5yFA5G9pkPiS6ELZBr04YXWcCww3fPdE\/pxmU4W82wJnkNyeGiYfFq2Fsu4TBAA3Y5+yCRZXB+0oH7zGmYJy1ViNYonLXy\/v2Pv89I+FQhmOtyVhMhaqdm6iPd0BUuGq5lE4vM4\/SGaMVxkYS2wZecHDAh8UjAH2eBTairQ+afMyuYe1d0sWSLsgae4HtlHrb2y3GmJB590Y8x15lX0lKD9lmOk2gyqZLyoYNhjrWovcit9IIxgnf3LBzd0mAGoYskPDTShGBCmC6oCuKSx4qQZGmIGu7pYtMAM9GRrbdHG9EYKb8Wk2w1wUbhcM0X4A1wOsOCYnVrrF8MIVzRePYP21UEPs7kg9k8nSO4asQrrvBU07+ZTBlVd63ToYkeSLfrejp8OTerpdKKgF35NdpgLkLjepOsFgGZfE5KnUz4EHqrVOiiaoHREsaDfaK2nX7ukK7lmPwqRl\/0nZtHgHJX7n1bIAljjhI+GlnSM\/Dy2jNPrtOjg7eGIcAO2PrBdU+QrL6p6YVvmjv8mDQPicp1sdotsvl\/C4QhkRP9d7I8i7\/I0Kb7KSgl5wIEMVzz8mfwAnMCU9ORn8jD8ePSHjczxID\/H9+96tU6By+VHfUGkqVKEr+XEtJ3HFlaDn+dZvsrT4QhKdd0S0s\/BCIpVJ0Gi8ZQHBEpNBmyWrPphI9jNRSKAuDdEN\/WpUZtlFC57ySU4BunoG8tr7cjH1O9ehGlGWtjAEjxca6nC5AlYCPnl8WqvFuHKAt9awUke6RkDrc5UOHjpbsU+mOl77dMNeiHrczig7hr1CdcUZK4ScnjCf2ZcJybP4hJE24nJkY\/lZLZB+UNR6v3S6RFlpH6QAa\/FvLaEKkR2VWhsjscDxMG+TshyURVgRJ\/kSfroP3cCDWlZj4CZvgT1G2sM3fnZcc0w+4\/FVr3ODRqdDovduT2kK46dDr06EMNUA4cRNW1VsaTMtz+KBpzz\/ZeH5UNFMZ7dJdULpsgSmV3NZPjEr2ft\/zWCMHVx5cxuiBn3KzDxGmnaY9YpTw6Y+S4t3xO5sG0n+6mRKhAdYEqcvjfEpPPr5VuRPxQlrURTw8UyIepLvEVamjNObM0Z4gbHKzSxep3Z0gKjy\/nySXfcskhibcdG4Ly1Vo61+h3GXxJdmE98XRxB+gHfVSlszFiobSyAIt2uQG9VTSgj+t5BySh2MNrXrbwH9F2g00WxypLMwRZ0oemfaiEmhscDsao8\/C7P2LTTUg2BaIF7BRNK9JdGQUuFNKVyyMivs5TyA3E1JrBZf\/IVkQG3h8VZkdDCRoJQwSNBtt38NU9B0Q7KmQZHXmiige4qKDZvO\/aU9i6TM97KJsg8Bi2jM5UE2od+y21CBelU4GfC6rsqOeyrMPX4pOmcHcxMUoihhLcJLDVDAI73zMkAHoASt4WZL74R7CsOI6dYYz2\/VUWbhk3e3N9TJt0i4r2w7zmVaZvD4wvPawSlv6dQ5Oo0t+ftH8lQ==","iv":"61375575658574fc0567e38dea434d19","s":"f8555e9691a396ba"}
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