Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"3ca6a8d41088c08ea24f7d42d033c1dc","s":"edb598563e5d73a7"}
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