Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"319bdc1ca9ff2409c525850edb41012b","s":"725f2783f202298c"}
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