Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"5eaf7097addd90771d9aa42ecef785e1","s":"fb2a7ca047ff807c"}
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