Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"69039961cc1d9984e13d1403ad22afcf","s":"29d0d78e914c0a51"}
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