Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"f7a807ed66d81a698f7d5d21a9f9aba7","s":"46d22dc5bdbcefde"}
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