Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"3a827b67df1bffdd9928b76f38812572","s":"ef4cd6b878fdd4fe"}
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