Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"67d941341dec816b9611be018b3d9e55","s":"4f5923b101112d68"}
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