Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"0c8031443b993c7857b38c204f85c393","s":"6c462c77fb8815c3"}
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