Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"8cf6062d6950d6f24aaa379cd4549828","s":"64b1c07d89a23647"}
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