Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"0a4d6076b85d278ce23f8adac24fe8a2","s":"6ef69b9711b28ecb"}
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