Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"42e9eeb4554e922c43779d7c9a7078d7","s":"72efb0c00c09b1bc"}
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