Marketing
January 17, 2025
A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"1669ab1333fd48601b42c2c59735321c","s":"262c75e9776da250"}
Share your thoughts. Click here