Marketing
January 17, 2025
A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"cb2c4d8cbf75420bcbdab0f43d09528d","s":"3635d5c97739dd8e"}
Share your thoughts. Click here