Luxury Daily
The authority in luxury news.
Nov. 4, 2025
  1. Diane von Furstenberg named Icon in The Time 100
  2. Aston Martin confirms third branded residences project
  3. CFDA Foundation, Bezos Earth Fund foster sustainable fashion
  4. NFL star Saquon Barkley joins H. Moser & Cie. as new brand ambassador
  5. Bergdorf Goodman invites guests to 'The Bergdorf Soirée'
  6. LuxExperience divests The Outnet for $30M
  7. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  8. Auberge Collection refocuses on wellness
  9. Bentley presents first ‘Ombré by Mulliner’ collection
  10. Roger Dubuis launches curated lounge concept in Geneva
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Top luxury campaigns of 2024: Miu Miu, Summer Reads

January 17, 2025

A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu A series of Miu Miu-branded newsstands featuring book recommendations from female writers landed in cities worldwide from June 7-9, 2024. Image credit: Miu Miu

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Diane von Furstenberg named Icon in The Time 100
  2. Aston Martin confirms third branded residences project
  3. CFDA Foundation, Bezos Earth Fund foster sustainable fashion
  4. NFL star Saquon Barkley joins H. Moser & Cie. as new brand ambassador
  5. Bergdorf Goodman invites guests to 'The Bergdorf Soirée'
  6. LuxExperience divests The Outnet for $30M
  7. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  8. Auberge Collection refocuses on wellness
  9. Bentley presents first ‘Ombré by Mulliner’ collection
  10. Roger Dubuis launches curated lounge concept in Geneva
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The 4 challenges facing many luxury brands today
The rising rebellion against AI influencers and brands that use them
Luxury Unfiltered: Price psychology is the hidden reason luxury brands lose desirability
Luxury Unfiltered: Even icons can lose their shine
A new vocabulary for luxury: The nine archetypes defining its future
Luxury Unfiltered: Blazy’s Chanel premiere stands as a cosmic reset



RECENT ARTICLES
CFDA Foundation, Bezos Earth Fund foster sustainable fashion
Aston Martin confirms third branded residences project
Fashionphile partners with Martha Stewart for holiday campaign

U.S. luxury market a ‘bright spot’ despite tariff challenges: J.P. Morgan
Burberry uplifts check scarf in new portrait series
NFL star Saquon Barkley joins H. Moser & Cie. as new brand ambassador