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Nov. 4, 2025
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Food and beverage

Top luxury campaigns of 2024: The Macallan, 200 Years Young

January 9, 2025

One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Bergdorf Goodman invites guests to 'The Bergdorf Soirée'
  3. LuxExperience divests The Outnet for $30M
  4. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  5. Bentley presents first ‘Ombré by Mulliner’ collection
  6. Roger Dubuis launches curated lounge concept in Geneva
  7. Dior explores transformation, touts Victorian-inspired fall/winter 2025 collection
  8. New experiences await Amex cardholders at US Open 2025
  9. New York Fashion Week to see many changes in near future
  10. Dolce & Gabbana introduces advent calendar this season
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