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Nov. 4, 2025
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Marketing

Top luxury campaigns of 2024: The RealReal, Canal Street pop-up

January 8, 2025

On a street famous for its counterfeit offerings, the reseller is bringing attention to the need for authenticity. Image credit: The RealReal/Olympia Shannon The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Aston Martin confirms third branded residences project
  3. CFDA Foundation, Bezos Earth Fund foster sustainable fashion
  4. NFL star Saquon Barkley joins H. Moser & Cie. as new brand ambassador
  5. Bergdorf Goodman invites guests to 'The Bergdorf Soirée'
  6. LuxExperience divests The Outnet for $30M
  7. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  8. Auberge Collection refocuses on wellness
  9. Bentley presents first ‘Ombré by Mulliner’ collection
  10. Roger Dubuis launches curated lounge concept in Geneva
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