Luxury Daily
The authority in luxury news.
Feb. 22, 2025
  1. Lamborghini appoints new quality director
  2. TheRealReal closes 2024 with record-high revenues
  3. The future of successful luxury brand collaborations
  4. Shiseido furthers ‘Potential Has No Age’ message
  5. Dolce & Gabbana opens doors to first-ever beauty boutique
  6. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  7. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  8. Veuve Clicquot debuts après-ski activations
  9. In Paris, Louis Vuitton supports École du Louvre students
  10. Luxury Unfiltered: The most important meeting luxury brands should have
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Marketing

Top luxury campaigns of 2024: The RealReal, Canal Street pop-up

January 8, 2025

On a street famous for its counterfeit offerings, the reseller is bringing attention to the need for authenticity. Image credit: The RealReal/Olympia Shannon The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon

 

By Amirah Keaton

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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  1. Lamborghini appoints new quality director
  2. TheRealReal closes 2024 with record-high revenues
  3. The future of successful luxury brand collaborations
  4. Shiseido furthers ‘Potential Has No Age’ message
  5. Dolce & Gabbana opens doors to first-ever beauty boutique
  6. Luxury Unfiltered: Debunking the myths of luxury brand storytelling
  7. Off the Cuff: A Q&A with 1508 London's Leo Bertacchini
  8. Veuve Clicquot debuts après-ski activations
  9. In Paris, Louis Vuitton supports École du Louvre students
  10. Luxury Unfiltered: The most important meeting luxury brands should have
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