Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"7adf276c3dfdb916bb2713aacf2d1f75","s":"2b90a762dd29117b"}
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