Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"84b0f36fe65f4347a968fd5300796099","s":"246e5eb7b8516a71"}
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