Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"d5ee1ba2296973a59d911ea48b57a2b4","s":"b065cb94f08c2c49"}
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