Marketing
January 15, 2026
British model Nora Attal wears the new Fitzrovia trench coat. Image credit: Burberry
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"6e8941f0607115d22b5c2ed9ff69933b","s":"7a059e6a77ac45f5"}
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