Marketing
January 15, 2026
British model Nora Attal wears the new Fitzrovia trench coat. Image credit: Burberry
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"40be7b77a25e196a157bd7977e8e683d","s":"11d197d8d31807ad"}
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