Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"9c6ff8ec47321b6cffe8b4f8608f2a2d","s":"17421970a71cea77"}
Share your thoughts. Click here