Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"a7dddf80f4cc655e442b123a5150ea8d","s":"708236829dbd4465"}
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