Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"321c8134410cbfbe47be95de11275c6d","s":"d2e475f0168d0c71"}
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