Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"d0fc18d09fc8c0683cdb17c246220a00","s":"84e6171b0c02047e"}
Share your thoughts. Click here