Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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hA+OUwH8tgeGl46\/u7r\/yD7z7YQTDuHMNY5d0gVoJGjGUnf\/6pu0PkqfeXP+BYFEEoMJ\/0B0qlIs5937Xp0b8nl6fmJGa4TBNN4llqMJUV0U7BPOs49Qe59mTPe2XNnMjOiamh7y+2nOvnfo8t4wGSnnoYNoQt7ejyiwJwwPlKDGRscTJQ7Ic4Mb2R7qxhibSQT2v0aV\/8y7cEALr3ZuiWKq1RqP\/MPmuTtQRjJwB45Q9VElvNH0CYOiSHIo4khuemK5PZEkwGIzIrCFggWierSA2dsHmH0cAWgwAOblhLPjBz9Ht2EGFCKIgu24HXuId+Re3OVMoo\/1awuEDDYx0hl7k433XobIeyuUBJKAMYaca29tvjV3ZpsnXnJuTUVVEvQ9cEZEaIfdhcWONTM26rfqs+WYdErBjmmRppnYod8CqYrZF6UW8MdHlHgB+yqalO1Crzqi3PaBMAy5iEd0mKDxYgf6FXEuW2YM5M9uiidB2Qqrh5EtxusdyiYAETCG4pE4MFtrE57JYkDgYGwODUxTCHa0TUVBBY1FP\/bbjCTBqIgrvl5F3R0Ao4hYH1TD3xQ5mPce+zO0\/8xEw5w\/2eLSRw6KwAOInBaIIGru1DECmSS7kAARN6C0IWN9fdBKD90xwTS9wYmdRb4K\/6xzEOSwFG2fyLYNs7Z1CeQ06YPSyV5xOegBlK2+2bUuGjhymPaWo3wxij46GRckEj5gJrZx\/NwL9JUp2k6wUkvryHSICm8qARR4cVAGfCWo8c04Bdi8S2PMrbEdN9fow70yvN1pWzcf6tRTkVmAo9COSvYlA06YbuYh33lOc5oyjQM4up\/7+gxdalkW6Nxk+KP68+6xIvZwtSlJ4NPZQt\/hZp\/NXgQCVhiQaSNMrfvasfV5XxbprJ2DyurRLkMEa9u\/ajuLiKFE1iul0YOpsTDqWdp0Ze\/7FK+50yVr+PWbSkkNAp1CHr8zRT2hC\/Mv\/YOcct5BtFXrzAw71erXwbJWeRQtfb055+tctUZY6nwDeyjc97qum2B5DJVYQQcjLH7bycxXMo7UUsABdW5h0O7SfBy93QAfgc1i3vXErUQxzwrF3IjwodcQ7RizAMb3Ub2e9XmFHuLRjbyzOi8hYWaSueK5b5W9V6q8cul2uVuWFoeCico6hphXlQGgXgivUfNaq1OZIlc8Y6OMH3pyP2oiKmA9n9mTAdAAIp5WF0ibuUZGmMMwZxxiUeXaaYqxKFOPmnM5PlpfbPo7+06X68ltjpCE4zFZg7\/SV9gIZbmYnwaviBcLPrk6bVYIP4uK0EoBGG8N3Pu+PXyZsvcmhtwv92UoW+oQT9\/i+UnfpJwBTKEfOx8TysKT4g59\/2z8hLUB1IbupGV2htu5re3weW4xvw1BYhOfyLmams91HZlvqv4G3DUDTS3WUDEGH46+OBOZZZqLqCUDUm5qxGnq7HNCA7FaIu1hyuU9oWzKIDJM1LPoxFlf3u+fjA81OB7OhLZbLuSlwxxqa8badYaOYfZvLhCWCeMe07nOb2ZPkX5YScbOJs+OjUd3O+BC1en0qZESpdQmM+CYzD6ck6GfPWcPV9QP2goKFyTgtEMI\/LU8mPdr4V7mJ3Dzm0GqKBGbpSaPLHpgaGQ0vNa8L6BQrkrqjrjv8TZAkKH1NFdj8qI7rStfdGflA1wvlJCb4UkNkuy7JO6PgIriB3AA1bgzAZxEmvL9FLvfy7hHPA+T3km4CKlgQ08uyrvuy88jCh16a5nV51d8eVT8DNQpJ7jo6oXq1GMCHGWrksKbeqyz5JjS8uTyWT5LsWikJB5pKIXf8Bp\/Djr1jSI86LsJyMEalwnjiptrX5Umew9D0wP\/aDXtOA9dU+Foe+ldHioYucGTP4CCfnf4c9hYv3+Nvva6CGLPvd0dD7cLvWEl6NvbyB4zQGnu8q7ZFp4tEG6kORMM9FJAhDqrapUbdgFqE64e55fVOCujnrvEOXPNG2cr+DFIdo9gg72sNeZ9PaJ+p3MBCWO3XrezJbf+bOMf4nqPbXYsizxNH3ihWVcOheJF+JazT1JqEYHuv\/5iUvyEZmRYVAw63ceWSDAfyBsZc+OHFaBTJCoLzI5XnbN4lSHAhBElfZecOua7LGB\/jM9R\/IJN9ra5db15RzzqFQZ8sc+RXLuZJmvBEYfRrAhg9f5oYLU+3Oa1ICSs31TerPmRqq\/fOJaqU2UK2XhnVh0SoqAL3Oqqa39sPOQpS\/ipnVqZy4L8svpmP7CpP4FCKvvfzlJ6yrhn9Y4P4NdTnsKEy66y8jjkYTBAJFRqifaQJZ4vkgO6g4orndQmr8dQSONz+m2AglUccUsrXiS+Sww\/E4Gnj1LCtMsEDbtuTilfceH+GSeS+qeCxLAT2zbVyeIuzJdT\/IqdcT9FVMsTB0u6T2hnGkAEyuN82UK5a+WJnjgqQKKornxZkmEPy98\/5DgjmlG3cDJkf0XzbShoxpg\/R4+35Y26u3vQtr6Mhf6B2cFL7BJ2PcNPF2HmCffZdapXG9ikPN5v9MI8nY6TQrYBVM5fHnbTcLtDsGdCyBnakVeMgcDk\/F7+zhgMbf2la8lT1lN5LCEQWl\/d9EtL8zFxXPBJc9B3mXENb7bJV9LX1uyvVIsdNrkxT+VQGYFjVUHySehVS2aH6VZGoWrks+FhlYKPgOTCF7bXzURyxYsbmYeOH\/tL4ryjM2Oh2f7C7mDlBU5i2iaS8sueyqEKSwsgYxD3U+t7BUsh9JVm3vQCpymm28juNMbKb0lD\/2e1fb7+eqJ3DgJub1FvIgL81mJvjNLl1IJHbZMmlqhdFXTt5myiITE2xBtw+XXg84Kt84FKGsP4ZpEoGTIXG9BNRypFhk6vhqgkDvz12BJQ+FbE3H5YBw+ERRUK3O2rjMLNoJTe8ThK0aW\/8VY6eUiA1Fa8j6capeHuXyKesQ4JNbgyOuv7WrzKlctpRfdaWOjrTg5GouFt2zXCfJxkj6dEzenstHrXYw9goANXCt0Ay7w\/yepHkTdHD7GxnnLXCKn3VfCAnvDqXqs\/XUzbUi1UbhxsP8qvVu9ptQUHLd9HNQTRyMLxoB6G\/TRwu0FsZBN3XtwnrQH7Bve0nW3XG66IBUhEKcbV5T5vGY+KbchuEjrSc3JWSE\/36FmQN7THMA1QCotxkVPyNOW9DFNm7waAz5NNyjW7yoAsEgQ8Mhu5IdhbfKwzZGXnzuUaqhHxDZoQ4rYF9N5quGX4XJHCUSQIxEKORa5jtixEPe1f\/YGmLmN84hjJE8pQnu0zXLyFmD9m4WEseoafLt\/qQsWQmrbe\/45qEaxq2Xl5HRYCvoojAENuKuKYoCyq5BnqvBNcMXrFNon9W83bVff0zQet4nCU195B0mnLyq+shk0XZBa4MFND6pAoNlAJHonDcAb8uOLZvOptmXtRXPxSlS0Srov75X16p35S3ok653Xg6X0CFGfbDMOr+VaW6Xn7kf2pYOhdmqmCFYEN8elnNW6Wbz3R9rqxXKjCVionbBcCxTM\/2zsIOya9w8+kF8ZLFqAR+jJfx0NLevB4h16ObEaWzq04zRi8sfbHOc+pFtd5+lWAsOC0hVH1z7EOL5v9zRoqO2vM1uFO4vv8dgW0+IwtI0hvJbWncpzY\/2MJ7\/Z2iWXZrFN4zP\/gu\/IqANRXe9F6B57oXY5WGa7pS1w\/br6sSt3dQtOiWe9R+Fk663g+OplBdIdXhZxT7eCKkgJ6QMisV+SZOTjpEjrt5B+sHtFpd07S7VjFRH6AU6ByR4FqTYLclEt0PzIpJQNOrsRdWT3djYhAkv5etn9ABl8o6SkEyAe5sA==","iv":"ebd5894fafc59e4ea4ea371afc0dd235","s":"1abfc083a21d94ad"}
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