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The authority in luxury news.
May 1, 2026
  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Luxury brands launch crossover ambitions at Milan Design Week
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Marketing

Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’

January 14, 2026

The advertisements feature the brand’s flagship whisky collections. Image courtesy of Glenmorangie/Lachlan Bailey The 12-episode series stars American actor Harrison Ford and features rare selections, including Glenmorangie The Altus 25 Years Old. Image courtesy of Glenmorangie/Lachlan Bailey

 

By Amirah Keaton

In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.

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  1. Burberry crowns student winner of Reimagining Materials competition
  2. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  3. Blancpain opens submissions for 2026 Imaginist Literary Prize
  4. ‘Peninsula Time’ platformed in dedicated campaign film
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Luxury brands launch crossover ambitions at Milan Design Week
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‘Peninsula Time’ platformed in dedicated campaign film
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Proceeds from new Prada collection to fund artisan training in India
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