Luxury Daily
The authority in luxury news.
Feb. 9, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Armani faces $4M fine from Italian Competition Authority
  8. David Yurman selects finalists for inaugural $50K design grant
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Versace hires Pieter Mulier as chief creative officer
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’

January 14, 2026

The advertisements feature the brand’s flagship whisky collections. Image courtesy of Glenmorangie/Lachlan Bailey The 12-episode series stars American actor Harrison Ford and features rare selections, including Glenmorangie The Altus 25 Years Old. Image courtesy of Glenmorangie/Lachlan Bailey

 

By Amirah Keaton

In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Armani faces $4M fine from Italian Competition Authority
  8. David Yurman selects finalists for inaugural $50K design grant
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Versace hires Pieter Mulier as chief creative officer
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily
‘Trust is the new currency of luxury’: Positive Luxury
Top luxury campaigns of 2025: Luxury Daily
Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans