Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"aac70abd6109899003d279e8abbe22a1","s":"bfe58a94750b5fb8"}
Share your thoughts. Click here