Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"29eb619772c52063bce178f3a31bd467","s":"bdec57b393736d36"}
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