Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"72624346e1d64c2b3ac394044679e3e7","s":"670640feddc8e9ce"}
Share your thoughts. Click here