Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"295d6ffcb8d819ad5bfb63bbfabcb653","s":"df5e345d7304c608"}
Share your thoughts. Click here