Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"8e0331b185b55856b2019273af29c944","s":"663f9c174533ee87"}
Share your thoughts. Click here