Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"0ffbdcc767ca796bbfb89cac0a36eec2","s":"a7a2e9ea26ba8aef"}
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