Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"4b910c24eec27afde1381e9175655d9f","s":"e9f4a5b6ac4bb0c0"}
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