Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"636a1429afd2c47d17340e56ee95ce19","s":"24c9d87892661298"}
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