Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"6c843dc763ab0a0e879b40f5bc90e241","s":"df2b3f4cb746f9b9"}
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