Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"a39cb16fdc727f0a1b1dc12d43bf845e","s":"930719b3218eeecc"}
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