Luxury Daily
Bulgari taps Grammy-winning DJ for special edition watch
May 14, 2021
Bulgari jewelry creations try to speak the language of the Mediterranean: warmth, conviviality, color and joie de vivre, and Mr. Aoki expresses the same fundamentals. The design for the collection was inspired by the DJ’s performances, which light up the sky with a unique glow composed of sound, rhythm and movement. The watch is fitted with a dial bearing the artist’s signature logo. Bulgari wants to remind consumers that light triumphs obscurity by coating the special edition watch with Super-LumiNova, allowing the watch to glow amid darkness. The Bulgari Aluminum Steve Aoki Limited Edition watch features a mechanical movement with automatic winding, a 40mm aluminum and titanium case, a black rubber bezel with a “BVLGARI BVLGARI” engraving, white SNL dial with a special Steve Aoki logo and black rubber bracelet. The piece is dedicated to lovers of life, optimism and movement. “A good watch represents presence of mind,” Mr. Aoki says in one of the short films promoting the collaboration. “Time is all that we have left in the world — it’s more valuable than money, than any physical objects.” [caption id="attachment_329238" align="alignnone" width="465"] The Bulgari Aluminum Steve Aoki Limi