Luxury Daily
Valentino kicks into high gear with multichannel sustainability effort
January 19, 2022
Sustainability is reflected in every aspect of the effort. With quick, artsy shots, the sneaker propels into the clouds, then is put in environment-centric packaging, made of recycled cotton and paper which is sourced from sustainably-managed forests. Continuing with its entertaining feel, more sneaker continues gallivanting across the screen, changing colorways, featuring yellow and green straps, a sneaker with rainbow rock studs and more. The vignette then ends endearingly, as the final pair of green-striped shoes is placed in a sustainably sourced cardboard box before a shoelace escapes to switch off the room’s light switch. The new Open for a Change project is indicative of Valentino’s efforts to prioritize environmental efforts and sustainable sourcing even more. The house is looking to continue melding the past, its stylish ethos and base, with the present and future — a concern for how we treat the planet that gives us the materials to produce luxury. [caption id="attachment_343897" align="alignnone" width="465"]