Brand ambassador Mark Ronson stars in “Syncing Sounds — Live”
Recognizing the challenge at hand, viewers watch Mr. Ronson’s ambitious attempts to recruit the best that his industry has to offer.
On behalf of the brand, the label’s frontman organizes a jam session, guiding the trio through the exercise in none other than New York City, the birthplace of his career; Mr. Ronson started out as a DJ in the late 1990s, his work blending funk, hip-hop and rock genres.
Scratching at EGOT status with an Oscar and Golden Globe under his belt, the seven-time Grammy winner counts Amy Winehouse, Adele, Lady Gaga, Miley Cyrus and Queens of the Stone Age as clients.
Needless to say, the request for American singer-songwriters Abigail Elizabeth Smith, who goes by the stage name Yebba, and David Debrandon Brown, professionally known as Lucky Daye, to join him on this journey possesses some pull.
“This is a chance for me to put on a show with some of my favorite musicians who are like family to me,” Mr. Ronson states.
“We could go so many different ways [since] some of the greatest musicians of modern times are with us.”
[caption id="attachment_380890" align="alignnone" width="465"] Mr. Ronson started out as a DJ in the late 1990s, his work blending funk, hip-hop and rock genres. Image courtesy of Audemars Piguet[/caption]
Subsequent scenes involve individual studio sessions and b-roll footage from both U.S. coasts — Yebba navigates New York City streets, while Lucky Daye is based in Los Angeles.
Between these action shots, creative director and cross-industry professional Daphnée Lanternier places top-notch finishing touches on the project.
Her work in both the fashion and music fields comes in handy here. Ms. Lanternier’s scenographic vision for a mirrored stage that transitions into a screen in the midst of the concert adds a layer of dynamism.
[caption id="attachment_380889" align="alignnone" width="465"]
