May 5, 2023
Former basketball star J.R. Smith joins Belvedere for a new campaign
Beginning their journey, the two Belvedere representatives hop in a convertible after receiving a call and completing a round of salutations.
In a scene typical of Miami nightlife, Mr. Wair and Mr. Malto pull up to a standalone bar, the cast creatively positioned as the film’s sole non-monochromatic figures.
The men in black approach the basketball retiree behind the bar.
“So, what can I get you guys?” posits Mr. Smith.
His “customers” make their preferences known.
“Belvy, Baby” exclaims the brand’s main characters, in unison.
Luckily, the gentlemen are in for a treat, as Mr. Smith’s companions learn that a limited-edition bottle of Belvedere is the only alcohol that the brand's bartender has available.
“Miami Edition, by the way,” Mr. Smith mentions.
[caption id="attachment_376420" align="alignnone" width="465"] The skateboarding pros-turned-onlookers watch as Mr. Smith playfully creates a golf course using a martini glass. Image credit: Belvedere[/caption]
Back at the bar, the professional proceeds to mix up a special concoction, narrating his measures of choice along the way.
The excerpt takes a comic turn, as a few shots of Belvedere and ice build what Mr. Smith’s guests refer to by its colloquially-known label, a “Vodka on the Rocks.” The drink’s creator, however, has named his drink the “Miami Martini.”
When questioned, the culinary expert replies emphatically.
“Bro, did you see the way I just shook that?” Mr. Smith retorts.
An original soundtrack provided by REGION Acyde transitions into techno-heavy audio, as a foggy, fast-tracked, confetti-filled night out at Mr. Smith’s venue fills the screen.
A final shot s
