Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"8cf5b87fd6ca4b3e0307d8daebd8dfe2","s":"bfbabac3a7ce74cd"}
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