Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"d6ff2a4152cb26e7b331606ca0d24dc2","s":"4bd1b64700a4c983"}
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