Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"820fe92cb5ddce97a2ee03dad22fa404","s":"8527097709d4db06"}
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