Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"f5168e92111ca94d30597bdc94202711","s":"7c1f74e7bc0d986d"}
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