Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"b49a357f6d4b5b0e4fe47a0e93c626e0","s":"cc0a530236848dea"}
Share your thoughts. Click here