Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"031e8308ad066ebf9612cf7697802010","s":"18f50816f0fe7adf"}
Share your thoughts. Click here