Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"afad11e72bd0c2bc0e1fbd843d38e4bd","s":"f538ebd36525bcec"}
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