Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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\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