Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"aaed24b6d839eaf23f44ecf7ac7ee908","s":"533e8cabd4b107e6"}
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