Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"808775913296c8eb1494e5c38048874d","s":"2c43afb0fcddf222"}
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