Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"90cf7fc3844fc00f68cce1b4aab49119","s":"3a716d9da543e4e2"}
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