Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"604c678a67f75cbb0b6ec096803189a8","s":"7202eef76df61f18"}
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