Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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