Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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