Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"3ff9580bb498137c5de843592a144935","s":"fb22d8af3b2b3b05"}
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