Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"1a96cb84c3e6993c2949c60ab9a62b23","s":"22fae58ef63e46f6"}
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