Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"937d79854473ab9d261f85dd5e8dd83f","s":"99e4b55217473ffc"}
Share your thoughts. Click here