Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"40390b495cd75e60645e0e0787d028f0","s":"ed0ab1be987bcc26"}
Share your thoughts. Click here