Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"27d4b72e7492aff11019c5b8781a15ed","s":"d6e7cc194c239d31"}
Share your thoughts. Click here