Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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TDQmpWnriBqbB8mtDTsGnfTxue\/XYGAq4Yjf0xzk+Wo7TA1vyVZDDFwZ4794o6yTzIZ20bPRi4WP2cALxRmxMRj+4wa9yXfSfv5jBZF65cbBj8UkWg9b1uckpvNK9hz3KdilJFEif8qA3zb1xFQpFiwga4wVewJIBXHXDhIj7UTNBzT4maHtNNc3SI89GGnKu1FjVaeEBWzI+hdIgPxoqmG+BBwtwzBP41vrdPslQE3ra1UcKXurgCYMetmn6FGZRYrV8P4h5ALp+2w\/5yYUdSVf8tAS+h9g6SOE7xf6s0X9IvF+CmhffowIKh7jArAV1lU5ykZBXt6OLauAJ\/yupd+Zkj2UbSAoEThibANdUOp4xLXgIEHMRGIl30qvsNP95Rx\/3sUZ\/3KM8abtoQi2H999\/vdRRxbjABhP4r7PK38WVHFa0hgGyHeAzwL8ndrBUaOs86ESAZTH9KBZkE3VRpL7kDtH8VtkJfR9thHh3elu\/shw3bP17kUsoVXv8lyOMH\/bw7BYWhCmfU9ob4Dh6nS+GqPUfgqaDHxmmRNHxop3EvX44y1Bef8VTGQ2zpq54\/XJ6ZqmXiGG7xR3WBC4t4+R2NJe6zkvP6b3QQGsBlRZaST+b3gL3wkhAeAoYrbX\/qq69KFV7IaGj9BJOGEYnbNzr5mYZTDAmUCyKIZE3G2CWfq\/\/L2FlKiVDs8gOZ2d2UQGwGxYuUqZrn9i09Lm6r+W4gOHp72bFXGtoic\/BgP1sAlDVJMxQ3Bepa0x8kiohNXBB6w4zBgDUdCIDKtoMhpKLyFjd4XcFxrxh39x\/ms5R\/bdhMFT6kchL030GXliUHPrXMxBlvj48tGkThy+YVSPvMpaRsH3ianTNbYwRHfDkFL5FcsseqJeMgv+xrQr8L9bFFsIRmiIkG8RDTeMLbq0nZiCjtAE3kfHumYo+FhqS+plEeAlDoq\/ihNsS7xuldAJ8jzSElb9NVqB\/L4F1P6+ksXEV14gDXR17aYESfLOXcjopDXMoCqNWqthZS3Rv9CU7crn2SougyGkKqP9dwjTzHcj91lFArLo2Os0bunqaj8pQI+zbC2o+F8pzZqUsLWhNutem0Svz7m1YkjcCTdNsBn6Ik1GuznMG7nFEan2ZCbu1vOva8UGzJsNXrIWgiVtRzt3HKCgXJBaL2jWhnWffjNYXuBarcNiQ71qh+Z5v2t0zyGPJ60GbJ\/NnTc0CR71lu3nK8xyjcr97ygnRUJlsqTG7liOtS4zvkyyZgp0KzONquocbfBfD6RmZtt+t1gUcAToVyasWoRTTAUYCeIfGFc+h4ecXNEwTgz1DNLJcGKjdjv+wPO4+PUQWPZUwEIvoOySNUoMynKHoXCVouS2hLFr7BCqL2ZBDXBhvOGunk27NdGnpKsJMuonLXYtKDMXCdBCDeN8yWf\/j3YOWxdiiJczELPuuEWqNNHyN156MvKGNuVvm\/PZBKrcXDs6vV6vZKptef02VGXX0m5WiG0IEFSys9ZKb9ZnNI7rFGerIlz194r\/3HN\/iUDJt\/mjuV6fiw1JlVHnOBPkqsORaBQew8TMo5Vlngd5sx1nLX5xagjfr07+hbNzhIMDEgFZv4Y0CmTfpAN+p5ywdIMeatnhEAE5bNUlsJKfVFu7g1fjTeJLdpkilfJIDLABIjIcBkEYRJ8enWOsP8f5vxkoLStMRTLTyrp1bIAZg0pi2\/q2skTTKgU+kVhQmyzpFj5bYV0dxDypAbU4r7cYe3jVL69kSRAAUIdReotomC\/l2x8Ca415wuOHabSUKYMZfKz\/lpUvWHBncdvvX\/aQa03lNiVjC2bCDEjCAuBANPJpFI1\/S2YRkAhTV2Ls\/i8XUUoncuuPld6GY2JvMrmPqLJg6y7fYE0IN6VRm3hZkppKDNWeVsZrflwSGI3cQZKUMqrYJXf0Wt6ZL1SMmsZFPrHNWeIYXASWFGwgJM4BGvuf+qJ+4AUjbredU4vxl6PoBCmEPfzwKXXvZA0dfus2tSBIujBj6uZUZRsAloSlaTahX3q7cdnwKmja1YCVfFdt4D+kovg5abz2rqR4a8mvGxbh3bfFAYLs6Sb4ivMhd1ILuodxHe0HeWqSr96\/fruYF6HCi+LfqZGo4d5SUv0m7hX\/3ZB9GuVDyd1h\/ahJelCme\/jUH42rhbm7TbAR3uhhd34X7gqcqTCFNVQ6ad8nTzl9aNwPv9bYOnGehA182LnRwO8zJ4koeCyPIKpVasxGPtGGGPgsbjASnbeBLMRNLSYAyjeQZ0J6vK4FXtNp1sWnPlsmrlB1e8GpWvbaALPs3CwZqgyoeNtgPICC3Qmg4P0\/wK6cuHLxP+uYO0SP57c6JBobjLfKiw1bB3gH08bWDmNp7+sIZKZU3HG8E5+DDWcnvL3CgftZcjrFnZgZnqLxcd6BoBcNWrBIH1Pa0AUI8uQ9umspy6nM73li6yboF8MDMwNjfPWb\/EjtJw+owO5kY8lfQ2LSv4xLWhunhMWvOe+y34vyelaC0VXrPkbqq0mi\/V+ZMYYmE3b4qtKOHWtoYAslHAtwxD+8eRfop9zOkx8eGU04NVuG7O\/VvZ5\/qLP4wr0IM8lGzS8BQ1BCuyjBOHGktWqrp2SJlvgiO9crYJ9beWBAKs4Sa19lKu4FbsqRX\/\/sR4UjCzXphLGEkhHH4FdZ3\/EKK4+uD51VfY+gzxzOcsfGNy7xiSbqbPLIbpBRxWX7P2u6vHSRZVLBfa5iZp2fu5wBXk3YL9p84BJndlgtIZSQ0PxWkt2uAKz4OElMSh0GvA72du5vjWNy0WbEwxZtxaWbW\/vs70voZKve6+AGL6qwUvlZtw5n0SOiRkVf\/RG3JXBzEWSZO9QrZ1Mdp1hN7kYrIF0PAjD+HYtFAScO+fYKFEwZZSI6Xc2aJ47034ExDqM0k7HN54\/O1mMiGGd80oNT4ZcEv\/SOb8DsOk23N0vmsi9zLTXtOpVZ4yv14SCLc5NB\/2ha2apG9t+Al+83xKH3enscwJKTQE6pL9XisBJ8PU6dI2DmOBT4ivhqY+RfNZrpwhAivm6kFnP2T+RQZT3oaCWyt9QuV8aQ0tswq+KuyJcmV4MeS7TYxN8buv71uiYgtfhjZ92D9A25LUGB3Vm1L155Y\/Nge+APYqx4woaszJVsmXw5e+rdvLSjH72Gz9mTYtxSmnVkjbWNrQsORVeWfeDMR6sGtqlnI5kNbcZ952GlR4Vihx4M9wj5seIlMQIQ6HdmJgURYRYnjnCVAsUSIXZpnP9IgyGlQd4294p43TbCuMJEwYBln48JbvQX9mv5Y\/VUbiXMwZkQTfljNsV5AxCSkw2ZcVJjREwIus1hC0T0QY48+\/3o+GsugDsrsBoaE\/r8Dv049LBErUqXteFqERSEVlFYDtScNldzwGAzPGApDHawNYDUZwVW+ffcQ5StgqpY0ZRMWEaaDnY8rhPaP1OXmJ0BzQhNZvO4R0WMpCdZijlsePQNDnskk4omkMkaN2F1zyZKMtq\/lTWzvFrrXTqVd++sTxx+ADAGhTv6w2i39MiHumKdmZcxK7BqQsLIrr2eGbVy3dWzJAf2DtH8OmSaZvFZeIBbqfv7D83ZAaYM9GjIW+XQwwjRux5sSPfpcfH05HYO+4f+FHX\/j4Ce4RkQ87PpCzvGclhP1xqhq2gfXIOBNgiBaFwsL3qrY6aWzHhb4QrY2RWgovlYOnjh+KYbHr\/KNlrJ\/XV6\/9CnKCNFaKCmZVXr3gCIPHIXhXSHz\/yZW7KpKAZvwO1KFfVaH5yp7LCjU5NuuM7\/feLBmcZ1MvNiVT6\/ypKop6kOlskYzgW6es1jnchAsZZmLIWeZAnRRRHMqFKlnIw47as+BbaEXbNkIeLjV0wbggzvoAyam8oZxjlZKdGP4xh9KdId87b1pTN1TtPc99LCRieBER3VlSjqjeGuEakCl2cAv4dkYdx\/h1Pi31HwnF7MbWOtCWXHb5nREVaqtE304JeHycFlhVQq7sHadusAApWRhRTIDryyaX4YgV+\/f8IABmS5pBm\/D5Z3NhtHAsv2Ho4Cw4nV3NjkE1glaD4YFbcC9SwGBsGJ9mqNh+3LTZGShsSu01fyvDs1DoS6M9XHyTaRemiDcfvrRqd9acQGfPRHpU\/Xz59xzmBQcX+zbRMQnmcILAK3LQRmdteFjowuM7vm3kLuBngi8Ax6kcQ5IKsotDoeuXf04tFr4ZYZgN54O4Zr2\/E4FZIK6rFy9pH5oT96\/XwBkmr8jcjAnFCupJeFHRjdj0TPd8hRS6IsCPtYBoPlqHNFD\/2hvOJC8E6an4MMuAHv6EvPsnoE9AJZkf6jZ0J8D22xb7tyVQf+MJSnTNwOfnJ66SHjFLfPh8J8O5um4TlGOj+AsZ40VajQDhQxsXuvlw8PsinwtvDhP1o+SeUhIunMujgfJA6faWkIwuvj9hF2\/cpDUsG9ZJPz5UsRTNsFpvfCdA3x7137abgG81tU0uL\/Nt7By2d\/CPO4WydhQQOQNu1BJA7JowiLlw7DjLBd2XXWN8V7LpD6G5nIbBfQ0efi9GKQE5XevfVOIUjktI6ldpZPGHi396uKBfkZHlIOcUX8WnmuDTUdSPCtiAV+jT6TTR+AshpKPJFFMp3Q7DxwKLZ9b1l6n4CVWSd1jQQ96W3LxjrcOl9yLyd0YEmUtcqaWZ4JWKdMzzhDluSuW0MdZaDRg+Mh+hpaeaV5wpfz1jEgwf\/zKsCf1SylJnzyld0X8fpg3JT5bAKMFCKk7MhyE\/oC3+QrBe7P3HD7sUhtgGMadR9P\/n0rUY16ara5KaRS8c+EqeUW50qbYQfK2YrVPu366OzNVTgQTqpb82Bzlf6xeF29Q6aAwEWq+qqpyQQ5AY5rFVmGHSDCJIgxVOrJHdKY9A0LHAFs4vM+WutfLvupcGJLJY3jgiNnWuuNNUqy7oj5B68TjoJn3VYqGgNxJSUVmxjnuWwOjkodmAp33Ey1goKNexhvz3HTz+ZDl9q4ZWiGsli8s9AunRaMzDt59BbCdtrQwAumkO\/GSd16CjKBwbWzh5lwemboraQYUTEYa9f3zJAtoFAe9DLLWxe2ibK\/4u9SITettF2+CttCLXnmvHLE3IVasKU9ogFe+4NoJ0gKO\/cRlboKv5eirGyvOr+NJTnmKUuX88bjbuIm8w==","iv":"b541ca0c30b8364020e3f5eb6336f543","s":"7ef0e75a1055960e"}
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