Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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f\/uSah+fSs6MWsg6E8it1ZyDa5R7dXhn6y7Cr+Q0QMvfb1XVKWpY0VT95uh1M7CsK4N6p9k7a2a54NzLj2o7KYaaamcOqJAAHve\/reYC53eJZX6ANFeonlzoz3S5mjqtRxiIOlzljjUy\/0AjGUKXC8AB6WcIeC0963jL0a\/T3U7lAvAQl20kgL3sjThTcr2k00VxDrUvrye8huaFjrB28OF5dKjrgrHxa+4aal4hgAKqJG9qakDEG6TWjPCXhcfTK0q6qQabtUqNWAZ20FckwMLgzQMcicaq71j59sLamOjtpa8PeUG7rttMl6cm1SN72kKq84XLnTsPrMwLc3\/tMdE+UqNnuAGCsPjljX9dCFebwrCJa+eZLLaAEdPWc0\/DzLQIPFXvylBSXfVAVzdOqoNbsqg8tkAYfTK2ydqZGtVYehdnCs8v5RE+OH4\/k2Yx8wsBcrr8OlnPjVFd9\/6myAlMymI4Se+BKbCbdA974vAJ1yrCIg0O+5FNwkAjq4gF22Ni4mn3jArX1Qox8ACJU4jga4h\/FV106XU2fuQ3uiNkdP8h8NByoofv1zhjZFUYFsEndZpAex2JKKpg8LWIpa4BoWSH1C+EsWwl6\/M2KoPW2hwP3IeKUGSQQA0qQ3tNoTUKnBone1UyR08MFODV3axxotY+P42CdXzl03+KYqaNHMt8UslRbxRzdObekbX4Z2CaViTuNwmQlWQI4+PE9P\/fKVlhpsflK9sbQChkujmMZ5XsCBt2PmJ7a7OfEBOUaMBxGWgLkjXle\/OHFx0kPkhUjmMHGb+GC0fFMZJm9IEUTBiOfu5qHbA7Y6XH3hGJpMMldr0gN8gKHZfK90kT7Y4LkYC\/CP4DAPOteImU0DsuZUJmWRsGJ3PuG8RhqrgZM9geV\/kbzt7XzVq9VdNwO1f0tM7i9EyNP+5fO2LwXqsvwTc8X\/Bjkgxjd0suj2R5hwaxdNFpWq5hll6QJr8yeJUS0U\/qmIjnhv+hsFZwpvxIaRt\/K6sgXZ66UYo\/0oooFwAqmhFrW0Aq\/L8WW1qV\/NJsO7WZAc3izg1qCN9Y0uomse3h1yMYoLUJs\/EarC+dHR2qIr5lovqlGLVJK7fI0wyhFCFBDS0VRUcu3hihPixi6+2gc1XdYGYKupTqnldHeb+bUoSlL3VF2f3ZsSMExc2RFhdOQ\/ERqk+rbAQX+PBL7Uf+sYNr9eOXl1KvqwBtVZPZ2SHgI7x0\/ZMVZCFlcO7Zsj+C6HcdnygiG3+yL6XaEj7iTl7xciQ9G\/xqp0jPWPrt84fU1s0O\/JoT1eFz6B1e5Ghn9Yq6LDY7U+4SjtcXUup3SFBqOEmnn31Q2vtPfAof713+mP46GdijCMj4KJw\/uoLIE\/Lfiot3rMVelYihONOdgNYZ8bZ8w2yTFGybRnzcoKgcfQD1zAdX9rtWxPx6maWu2us5kdj0Qtv1dnrzbccRZ07S\/Xq7FvDV5cEeBGFJu1wEgkhOCPK42dr5k1rAKomPoKVN+GHP5ngdl+IbrCJtu9\/0cXU7nMz4TNyxRH7\/T9v5bRIKVplEXfcXoVkQdd6Fo9+7FzCf1OPMklW1eOOXBNRNmSHNrRLiThnX4VaIY64cALL2Ka7zy6M6lk+OJwW6g2AFhpHL1P9KVgogF5kJkuqszAjzPIXeYHlxD9QTTmCYD3G\/iz2GGIxe\/uTe09sjl4g8InR6dmA+q+Ecr6eDlyYSg\/zQE3E6HyzKC06Ix7R+85Q4qOxC9LZamk\/HXav4F551mNf+1ooXvpxqCTzv\/LBQcZDanXjaPc\/O9uoX9Nyr1Kqb6X+b96VTEh8n+Jaxq6jT9ab3ltp8+oROGh1mojK9O9Z+uMN+HQt3S3AEBVeu+cTkt1UAU5Vvm6mDskgY5rwf7VnjPaCgKAt+F821hFKNuG1lC0FjGjD6d\/fzUwpSpW4B2Vb4DDcmbMij\/jwpRNUg5mMGyMFtOywiLFORp4npXsM+\/6vfxG0OgRUs1HEJYLrJU2TJuWplmv5pE4pvlYUWeAt3Hy3SbW+bwiWP8xg5yHy8l25jKQMyuP8CiFtOlVpdZpy0LPoXGNJ\/5cLgY\/hxRR8oldfofqvxIsBnkg4shDII0qtjFzcJYmeH\/IMV6pShN9Brl\/flz\/pPmCqDq5XVtDP73ZlYnWm5zefgc4KfUdHAPczjYZppf65I5Wzh1Hd\/VF9StajN6VpSL3mi1oPat+gELyBehREtvDPB5a4duGtrjYYtHEtCoyB+YZ1YJ0VopiBQ1p0IIcIO9pMw8atAbb6yS8SF13ynuRVmtIKz9loY5MOr8u3CNlMcFGRbzjHwrNmLq7C1k8Z5NdBcNQX6R9uBYZ5GSulf0uWKReLu6+ZgGUAkz8d3rvtkHGE9Iq8xk93lWRShQlABQbUAQycHWIo371HKoclKWvHDJ2CH2ZUb003\/3gf2JiR0tbWEHwCSZ3LzVs+X4\/0Bovue7cps2v91vI8DPoZuC93vYA4stkbu6Fn5t9d7IXTGJIhk1WeRM1WNg+DU856ytxlOc4A\/CMMseDmznUtGz4MO+WVDfuuFidaCTbbf1j94\/XnQuT9q7kxpP3mzWdUrswIYc5SwfCYS3GvfN1dNiPifh24\/Q9jjAyvsMf8c82WkIM+wFm1WqdNcpsJi7bvmAEZ86ghVfgy4Dthkzdyj\/186VX+C\/1apZdjyx6ivbLbprqSWJce3yA4tkWaXapg8UtlIaaRSrcy6l7p\/reXdj17DyjIGGhhRSuLLkg75m4Vt0HIbv69XYH32cU91kkZnhU1nkydibKIY4xXjC954cefNvAmxL195QMWvvmh0LL6leXGygEWOUgkMcssmvj1yByfTyfW0p15vXp+I6yATHfifj3Sg24I29GVMPNQ5fUgsvVHnxqWzA2cPnflBff\/Z+25kFIFOvjJTdlZIl2HRgdnHZ+oodiyt4Y6FrlSx53Q1iHextWnNTCwKOKG1ZbakTKOUqwhUClW3cL3qv0dvxy0yb\/h54FxoqfyUAhu6LquIKovXfHhctKD4Q1AOb0UJ380VXJ0pZFAEOCxSURLJlQssF+mtvHngD3fUbH4MZV3YZazjJrMgeRfvJ4IttwJpThGlwdUxhSgfRnlPHHHx7CPYB6bYhOo8n6QKq3QhG1XdpP8LPTeEosOUKzEjf1NpcdhOpWmUwBb++gCck084xYhNSX+kqAdLLmREgiuCesRzMMCgT9nxMjdzP4IxcV1VAVQI4P5oHH2VgWkTE33mkB7HDhS+tRzKwRoiljjXg1bXiTu\/dcZ15lcsy0HBrsn2n5iW4\/xRvvQ7IoNsDTxSZgmlDfZpCIc9JRIDTSLWRt1O0gWD3pKTAfrJrSy2OZ+ISFVum2rWmVYgO\/\/xkL0y91NDRQ1wrC\/0iix9+KTuQgWsfl2W9R\/iPu34xONQoWgMzJ5qMXaD+aQu\/VmqckWO8IW5KW4vbknX0mdo0Xx8B4ezmFTflv8R\/Pmk8gJmAe1Qn82sm7Q6hDUCxF71srLggQbDtnvDiWkskSVeUDMcJHhTWZ+2g1wRae\/g26UIu0Sxeoi4B2nczHpqQgN1hgKtecLegkSTOg7QGYf3jl1x4wzJbl4vx1Tx4p5XyO+DTsA5VPwRHrYM8zG9+UcWRTmt36oRaTfr2EfljSkCieIrKBrhO+mL3bEtrzp5FJtNOPaA3AACLIPqgT0oxlFcQqYhqJ+\/Tj\/GuuyhCInxegyENhKb+j0\/DKG7L1kNAFpvPARkrTV52iB9HiavPs9fhA70Xp\/HNELI5JinaJ8pMUobDGH6Ms8ZNzlqYEf3hnVX4P5XJIE3ckZHRVn0bsEK6CMb2TYATB0hhAyNchrRPhMIMy+w4RYHpBMpLKKat4HI\/5T+Ca9v02dcGGNo6WH4pSAs1zfMqgCHyfrEvxgJaQUFcp\/N05hEwGrtAT7ikBco\/YuOGuZzFhNJflkvUMmqw6H\/7FXrBXKVIvO4xuYOt4If9ZWgywr3tx5tq98P6nS3oZdnLf8RPqq\/tXN1znvH96cRA4k4UyDlN3OOUipvdXurMse+EEr3QjOP4cy4BecEGVbKeyntJ+ln0LAuEz9eXSjns3Qacm3+R9gCUoLIAyueTZmI8W5sNj3RMePB2Nr+fRJXbIQJEKafFa9QQIgVEbl2TU+nmVUksgGAWaMU4IeoSQ+Vgcn69m6aX9ObwwhP0y8HVMvGgR0OuX9LXxza6Twx1zfq5JRoo6HOjDT9ESzAGeNL3H+FVl+ycz6lesjsdTA7ZaKLx9cHU9CVbTsjMC26Z2iQZWLVn36P+VlKXbt26Fm1t4oB8U03iQceysIAELqliE5VWoAKOBAifywLbfiyBC1B3ooSnmR3kJZ64b6pMv+Ut01LicBJ+\/RhsoFenXkYrhqGVKcq6EkMTqenlt024Bi\/odBzNw9vgh5hEFBZ3ZwKdFSpIBfTq3xhF0jMQBaUedQX4O3XSFq\/kQP\/w86jBr8CGI6PMmJUoa8k4JVtlQKn9WdOuT6N3TUb08BvXrQXRgE0V8USeu2VehAh99OuRAUmiQhdu63BFuVgKbpwr0M5Yzb4hqikKCky2NmJvf9c4\/HiRDbtCYibblXcXblk3tcfhoFtYNsygpFbBMvs0fUcHXjltmSw4bbJykJRQ7\/ZMrDqOXoWDVEAOftzDH+9K3uB6+mbaWCeyPQWkUwyOSrACfg6RjSUqqJTJ1Hel6isO7eUosE+iXR3IIUwH5phKnx0rSyNKLloB0HhrlYkW0pXLecs8CsQ211BPZVXOt++1hhx0TcZd5b3Uu0qWngilc1AObk+lmU2DWSTYTGmrOA6CAoAKVM30qv2zajPdmn+7T6VmoqbNxOEcGvdtqEw0X471RMfaDp0QJw\/QoQEtrLkXFnyhvXSGWl8VrwLEIximqsJbIi7NAuANN3oKlRrAspr8i+kPeHA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