Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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DXz+NIxZ+VE\/MCbYabcgVeYuB7L\/GF+ILHeNN7CK0zJT\/GRiPcNnShLIiJ+LIQ5pC5x5UXEAvsFCAP8v\/+vERAicjlYSkoJLZej9AYYy6LWtUIV94\/3t5YTntAKVGi8eVAY+8KaOpWtdCsK14R3rR5tJ319QighCtXmJX\/oY9DSFqlP\/EgRA6J1d2vEZreOJVSbfRkjO\/xWxY6pPgdO42xKzrYu9DlavsPZAy+GEVTOYc8fhwRqIbqiQru2nueYbZzNLepd\/F4IoBU+Vhx+1xQZMcRW\/7PFIEUy0xmWIq9kBHSlw\/P9QHmHorQmg9yb\/SWBAJyR1zE74blQmSG0tuiCDPRMyTqy7wZcylYhdoWR4ruYms7kYTMLyNaUmQv4mgEDdBjcOtS6I1PnwURgVvOR37Q6j4yV1eE4GEepQhKJWHpxjGfqEsaI1WfDcFyywy6oFLv7tWFn3EA0RsQCPTBjzkZ\/LDqUAGwWnNyygF2Pklq5EYucJNqaBK+7J6qBuxPPM+mAAVTNembkzV6nMuszpgKwV9u00AWsDyi1LXAea+aChUe+mqTi\/lpsww5PgL6tP++iaZLSjmtc8g3s7Fcuk1jgZZ5KREwBr1B\/S1Gmq89xfHOP\/oWjQi5yQdaHzIAUDgvZlYaOrwZ3hkqlECdJeFe\/AzIA8jUeDPCd4fVUSFtSFnnUUw0St7Ir\/ybKTBV9nA2LVkU1zKOYrphH0almdXdtLJ6h4pKUm6VyrslSK84jtbf\/CyT5uxLuc0Qn9jZpvmg0ddY8lkfu+wRg5BYkebMk0dlYc+JMvCQAKWD1alD3jXeFVGD8RZt+9H1awGP1WU+NiqghWB63iFuOnfLWYf4C9cl5mtqX\/kEaPmwrUry64LNdudHI0qP7+b8KJprq165k52bdfjycivles3LjaP8e4ueTFOg6WupbnKVUZ\/j02jYfwwIcGhJ1\/ZtVpMxW0+x8uFwUWQtBQnetjxqDOhsbQ1Pc6tPkCqv2FzZm2rCSJplmQdJGko3k8S7D8HstATPHYT\/6FCVdFOQaf657QaXwLmxtZfl7pazQSi15l4XzauvzZiy0b3i7OTUzfnCfYTZUj3XscbqvXK3g\/JO3qKgID0QplGkLjxF+kKDlWIjm5XV\/xlhXrrCjBXziSF0bq7BEQizdWYiV3H\/aYOjmrqIWXNHn1VsdiuAD7Ah0UZ3HA2qs6WRlx+NwAckNh6bET5\/OycsJ0LTfKdcAe4QWtW2\/R\/UIcnIhVvN6Emsir\/AYVs2NGG2amp77wsJ6mOujsqo5BERk7Vqw4jglpd0wnevjQ+K\/11Rc+jnbUHNzC5vNrk8UjiJheQckdbaxSRdZh+74uMe5vQnBR0yCpj1H4TyziKgN2dFuSfjemYclY1FdFipqCI7corUMYebcDMiLwo7M26qgMsS8Qv4i42OY4PjEMiJRFJsfyzW1XeWFbk4wEHWtMs86bo0RCAHAykXePDjbrAgYhpvrgJmZg5M2Igm4zGhpRcK3ZoKWJJI6L4+02nGCXaUYIl1aiaF3Xa4iovRPfYTVe81yU87ooNJxoT+PwC5Pws04CZqrkG2xVK++4C74Jv8y6xnMmFMIW0yg7ZUi2EGBes+dRBedr9HP5kM2ucula1cTvqjAwYXvqsSkZCBeHFRxtt3bY\/b6Vm4E6tzQg8nOgkp9wEcuhG56P9SFwolv2kdQlWIZMcrZl1rHqCZPdH0dVKpcJGRRy5F3oga13EUQSQmnnB7qN2P7sW\/aTYpkJ15jNeaSQnU454\/+7Uycac3RCnjXMtZYGwBg8pdiNC13seQfKUwxgJgVbT9r9\/3F4xTvZe6yX\/gUTCsfaG\/qRAR2dOJrpHTehf+WfI6Kq8PAzY1zoGhkeHe8dYXjhFr7Do6TJln4pfIp7FHshjprFZlsbXC0K6oTLiBzO8RUHsxiQaPfPDHD3ZEJF52jqdGmb68ipFPXI0Dr6y3IchTqf4gbelf0Rwjcj3384wVvr2QpfWmyMARJbU\/rqvR54xPLw0uLDp3WRkolc6ciJwBHqzlJC5JzAPPaWiToGIsccj6rMYR1Tc1dUNsUVcPKMvlK5\/O8V\/7tiH7V1Q6NS2n3ljbLrxMq5J7Hz+zi3lKypWgYeKWgAc\/juZdnX8MATY1pFZyhRPu00VruBWrurp7zCQRtHbA62AFhtiATFP4Q\/XVoLe2PdzxexLlQV47rRsaXmunIjfgqvBBr6LUqWqSg+Quf1jRXpJDhCTqSy97khF55hwr4GkTVFXhnEBCDyMKWhlWqBGOXpkWrhYKQyTm+oMNfOe2y3wSgRRrRCIb94B7RzXIO4jNh2alFNLgQDG3naNLEf6Db3bY3\/j5ajjXama3TsJtmrJBf3GDhECwZn3yL\/NaZOQir\/EniT7AFXocrrDWHBx+lnCdfB1xn2m6YgUgNyAoj8GWjwwYqcizWBaj2JdpHibTvZ5rcUgGRElT+7Ufv3bpIBbsKQpePfGkkWZoESiszBkS8eN9I8us9ScLYq92yV\/2y6D6+ClyrblpH\/ixbvdvbaZ9PB1wSH65uKNxqelCrchmkb4yhtRp3iW20xF7K1sEBv19Q5s4mNmtfbSrQvmhLaoP\/ohnEI+A6bCyO+CzLKHC\/GR2fZ1\/\/LMQVa+hCqmeFVCeAYrRb7VTp5ujsYcZ+SgzPBrqfS1h3dYEJjjYSi5Sx3yJjueUPZjDRzS\/rwrixHpz8tj6a1LogmEUlVT3kg15zRNkl8QRG3ZJcL83nzyj5q9kzTkzFQjekB6yXLtVXO3yZ\/ZClPwxF17wEo\/h+ZMCJG0dizCZfc5elvhm3uBmwrWApZHX6eWz8i5DFJAutJen6M97acgcRQYzYcUiQkWj4eZoxnmbafMLtCMFo5Y8Egb81oMrCY+xVgQuh+KWu48mUxBcsQsDB0yhjEW1tvPIT0k3DrBL5K0o+SKuAzEAc5LaC5D2wiHAFQaL6XgnwearwakBXUxWHsgLf2aN8BLqSvCgw33rHRxyqYCbvdIXBwVJXB6k2gj5iFnaVRfVNPfiI0C4caHXk8207SKACxVr0+cHx0q8mY0Cytr3rtlA+Jl3ge8WWZvzSxYWdZ03i6yfPzYXoSEhPYalJhsFvNGzHRiSbNsBjjCAqIYHiQgmju20+SdQVQHMwgT7y\/Y\/Fdbe0GomFqHEKnfyoHkj2ySOQkGbsqPMmg2RW3DqWeQGOr0YUtb+o8Gwd9MRG17NjBULgDd1gu58RHoG37BRofH1gncdJeADFoPSugkbWCo\/da+IpmZ9kApkPZdoB287uzqLP2RKcBzdjymgzlmz01cTjSFGMCxEAa7Yd9z9vTXfYO6xkSZt+QhWUFa2hOBgLfT7kBucNbZI7rIyLWHpeOIH6WnLon9I9Ug0yJJtkxqBgGIRVbriSalCk9JxAv9R5mFR1sHYYghevB5PkYMeBrV9SuHIK9kUfM9RqHJLtc3jWcmbyjl1akC6Qqzks1OPTfgOB8dtuXck9W5lwhVs3u8vPriICpdGLaKRQ0mmVNOENn0JP7D2WU4QJ4VWo5eeYjlLgHdroTga0jb32czAqQG29fBJFvFLtS6z6Oo\/YhNS2RY44jckoVtRESzy\/AkTxcqwUdDB1IJ1qgWWiXg0\/0dA35qXtOqRVxI4p2i7iVyLjVO2xAUPYk6LbcOS8nyD9ItPcdr7Wft9hUEONjjFSgJKRz6kfPAUIpr3cX2C1AL8vFthuA1Vzn3T+duGdkaBwJX9IC486\/EFA3AwDD7A8c+rqfTLj8NtEmOIT4\/fkJNbWvFoNN1s01jt2r4Nz3kNk+ZCk1gnP\/aGQvH8Q6ReEPlXwhXUdz8fv8PG0p8hFfagH6e3flE8CBeam56HKDaFvAXiVkbORgatYXQDxu2tsRXknht57iobTl9MfLnpE0w7XKdcdGmIrrGofk0mVecsiw3GKUlsBkRolMPpEa0vX1E8mG8kG6MWrgwZfxS\/50yzp1HXk3nqL4JNRgot7et\/7CqMMR6f47Di02NCyS00KarrdMDKbGAvP+oF6+4ezAbNMS0bxLrs1vk8bVcmEOB3MOhgVZxBFvU\/iTTg+xhP\/fDN3Z\/vGgHXjCJBLm4KkvzxqiZsgDDH4LoSIih7oTxmIeFI4Fjry56Ej0pF5EFghbyjXWy945YkPh7hTGyrWjWxqvoU8i\/fvObiIO8yEm0\/E3kt9X0rI\/tMrLJDj3J2B1pB8KKLPs7FSMLVEmgXsn6UljKO3QdJdRJpQMl68A4Q2dNWuaAR4AJji1kRecJgMx7Q5CVRf3FJVR\/eFnhgfZRJR1cg1fcawRTZJ8lnB61ms\/8bTyqPik6kyOLnyImouVyXXWBPNNoSyIFXtE0UhH4HvGSB9YgFKRoXUe1waaPGqSb\/pCUIpwKztRwu2kH6wqfjaZUKxxVpfUNsPV1rbL752BHk5zu38Rs+xZAi9J+UyXOhJhJ9mzfX31yqwQUv2MMpxVjE5lFr61TOT5LCdzphbiNSAoO0MrQpCgeGyJoRd2+u\/JpmdjjyIWtwMfmlU6hwky74EPN\/5xcYhrT35grPOinhAT9bkG7MDI0EZWnquvuFKF\/71QTQ9QNql3tdNHOC7AJHboyOmldpBpk5y84GNdhoKzO1sVkBzA0+ZEmolhiOrg+YlHzPlWWDNdXe0g4IAUKTnFwZJJ5G+ykE8PeuvLYSssKc3YDAkcHgPg8JEFcr5aItIIqEBRvun5BDMssftsL2d14jEWX1k5pI\/odAXdVUO+5WpTpsZntebzadX\/Hz9XN9IKKdHyusNzyt+NRjE+5n7Pr6885Lxpc8pSw3US3GmlgNmENoei64ML0eTBaTZAPQ7KO\/mr4lWPHqCniURsyvq3VhFQ9edfpBMfElXjQEEqyPkeTdlO4WoG17ucro9VtueUbzTh9JXGSHKRBzTCT4+iaUj5XlTWXTkgn6GSGGAQmsW4shximZcdaF8yG+clCFkfHm8yseTFi3AQkNkaShnqjfOQ10O3BO\/a5BzA0yGUqQPs9HeeJumy7N8G7mPnFv1ZrWG74pGAyoN\/aMXc6zizdQuqYhcCp0M24AfC5XrvK3hCqhkw4l0bED8mRtvoduRArnw+chnDESvdRX8f+FmCl083+CdyAzwt1yvS9AOf3NTNuRyYs4Gmylod3u1mwtg==","iv":"4419b00b39b8e2bcfd11ce8f1639aba0","s":"cf6f034e87db6259"}
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