Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"b8abaf37e15d42a7713a3dc114615165","s":"b07cedbfcf81ee8e"}
Share your thoughts. Click here