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Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Travel and hospitality
Flexjet signs on as sponsor of Laver Cup

The private aviation firm will serve as the global supplier of the upcoming tennis tournament.

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Travel and hospitality
Four Seasons Geneva hires ‘Best Sommelier in Switzerland 2025’

The hospitality group has hired Mikael Grou as its new beverage director at Four Seasons Hotel des Bergues Geneva.

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Automotive
Lamborghini opens first showroom in Tbilisi

The Italian automaker is making its debut in Georgia.

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Automotive
Porsche Italia, Ferragamo push bespoke anniversary models to fore

The partnership with the Italian fashion house honors four decades of performance and design from the German automaker’s re

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Apparel and accessories
Launching Puma collaboration, Balenciaga breaks sportswear mold

The clothing line recontextualizes classic footwear styles from the German brand, seen in a campaign shot by Dutch photographer Ari Versluis.

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Marketing
Circana becomes TikTok marketing measurement partner

The American market research firm is collaborating with the social media platform to better gauge the impact of promotional campaigns.

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Travel and hospitality
Accor increases refugee hiring goal in Australia

The French hotel giant is aiming to employ 100 individuals by the end of the year through the program.

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Travel and hospitality
Rosewood London launches seasonal seafood dining experience

In collaboration with sustainability-focused restaurant Faber, the hospitality group’s London location is introducing a new summer offering.

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Automotive
Rolls-Royce supports youth education in West Sussex

The British automaker is providing career guidance and mentorship to local students for the fifth consecutive year.

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Commerce
Prada CEO to step down

The Italian fashion label’s parent company’s chief executive will fill the vacant role in the interim.

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Apparel and accessories
Live music centers latest launch from Burberry

The British fashion house’s Festival campaign connects the designs and pop culture of the 1990s and today through a cast of influential U.K.-based musicians.

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Research
Singapore becoming premier luxury destination: Vista Global

Across private charters, public flights, yacht trips and overall wealth, the market’s global influence is on the rise.

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Travel and hospitality
Dolce & Gabbana launches new season of resort takeover series

The Italian fashion house is gearing up for summer at high-profile beach clubs and resorts throughout Europe.

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Marketing
LVMH wins Luxury Grand Prix at Cannes Lions for Paris 2024

The French luxury conglomerate is being recognized for its creative contributions.

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Real estate
Versace Home completes Marbella villa project

Ocho de Oro, eight unique and exclusive residential units, feature the brand’s interiors and are officially available now.

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Retail
Farfetch enhances advertising solutions service

The online retailer is introducing upgraded paid media solutions designed to engage its audience of millions across 190 markets.

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Research
Financial turbulence to be luxury’s next baseline: Bain

The global consulting firm predicts that the market could contract by as much as 9 percent in the long term.

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QUOTE OF THE DAY
Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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How luxury brands are deploying agentic AI to enhance customer experiences
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The term describes artificial intelligence systems capable of operating independently, making decisions and taking actions without direct human intervention.

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Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Introducing ‘Heirloomcore’
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Amid the luxury slowdown, a new kind of status emerges — one built not on logos, but on longevity, emotion and the quiet power of keeping something forever.

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More Columns
While most brands currently view the requirement as an operational burden, experts propose that mandated widespread adoption of the technology could alter the landscape for the better. According to report estimates, a fashion item purchased for 500 pounds today could generate an additional 500 pounds in resale and services when supported by a digital passport, doubling its lifetime value. “Digital Product Passports are critical to powering the future of circularity in fashion,” said Alexis  Hoopes, VP of global fashion at eBay, in a statement.  “As a global marketplace at the forefront of resale, we’re exploring how better product data can enable smarter buying, responsible selling, and a more trusted platform,” Ms. Hoopes said. “Unlocking value for consumers is a critical part of the connected product evolution.” A call to act early Bain and eBay warn that with ESPR deadlines fast-approaching, early adopters of DPPs will be better positioned to tap into growing consumer demand for verified pre-owned goods. Luxury has remained at the forefro

Digital product passport regulation to reshape fashion resale market: Bain, eBay