Basketball star Shai Gilgeous-Alexander supports the launch, becoming the U.S. voice of the refillable scent.

Out-of-the-box activations such as curated cocktail journeys and charm designs comprise the initiative, stretching beyond traditional tastings to reflect broader luxury spirits trends toward experiential engagement.

The showcase will expand globally over the coming months.

Alongside the promotional deal, the duo will release an exclusive clothing line early next year.

The Swiss watchmaker hosted an invite-only event and exhibition showcasing the latest Royal Oak and Code 11.59 designs at the West Kowloon Cultural District’s Phillips Gallery.

The Italian fashion house’s ownership structure will remain unchanged until 2028, at the earliest.

The Hyatt Hotels & Resorts property is releasing its first marketing initiative in five years.

Affluent consumers are starting to feel positive about the economy and their own financial outlook, according to the latest findings from the U.S. holding company.

A seasoned leader will guide the second-home marketplace’s efforts to scale internationally.

Designed by London-based interior design firm Russell Sage Studio, the 12-room boutique opens in Port Ellen village on the Scottish island.

Three Michelin-starred chef Massimo Bottura crafted the menu for the Milan event, pairing each F1-inspired dish with sips from the wines and spirits division’s brand portfolio.

The collaboration extends beyond product to include joint events and digital content campaigns.

The U.S. footwear brand is tapping influencer Emma Chamberlain, supermodel Ashley Graham and actor and comedian Ilana Glazer as its latest batch of global ambassadors.

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

The parent company is implementing workforce reductions across multiple markets as it seeks to revive the fortunes of the recently-acquired luxury retailer.

The German camera maker’s charity sale will take place Nov. 22 at the Hotel Imperial in Vienna, Austria.

The German automaker’s eco-conscious trim will debut in the all-new electric GLC.

The U.S. fashion brand’s new digital shopping experience is powered by Microsoft Azure OpenAI.