Luxury Daily
Marketing
Top luxury campaigns of 2025: YSL Beauty, ‘Don’t Call It Love’

The brand leveraged its platform to address intimate partner violence by way of the global campaign, released under its Abuse is Not Love program.

Share on FacebookShare on LinkedInShare on Twitter
Marketing
Top luxury campaigns of 2025: Hublot, 20th anniversary of Big Bang

Launched in May, the campaign placed an internet-famous feline in the middle of a global campaign celebrating two decades of the Swiss watchmaker’s most recognizable watch line.

Share on FacebookShare on LinkedInShare on Twitter
Food and beverage
Patrón takes over as official tequila sponsor of Grammy Awards

The Mexican spirits giant will host a suite of immersive, on-site experiences to mark the first-year partnership.

Share on FacebookShare on LinkedInShare on Twitter
Commerce
Actress Demi Moore joins Kérastase as global brand ambassador

The hair care company is revealing a new campaign shot by Dutch-American fashion photographer duo Inez and Vinood.

Share on FacebookShare on LinkedInShare on Twitter
Commerce
Ralph Lauren seats new board member

Cesar Conde, the current chairman of the NBCUniversal News Group, is joining the U.S. fashion brand.

Share on FacebookShare on LinkedInShare on Twitter
Sports
Marriott’s Luxury Group signs on as partner of US SailGP Team

The multi-year deal will see the hotel group activate during race weekends, beginning with the 2026 season.

Share on FacebookShare on LinkedInShare on Twitter
Marketing
Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’

Central to the effort was a docuseries — the Swiss watchmaker’s first — that chronicled the journeys of its brand ambassadors, from tennis stars Coco Gauff and Carlos Alcaraz to famed marine biologist Sylvia Earle.

Share on FacebookShare on LinkedInShare on Twitter
Q&A
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell

The interview series explores the career paths, current projects and next steps of those shaping the world’s best luxury brands.

Share on FacebookShare on LinkedInShare on Twitter
Software and technology
Google to power AI-native purchases

Collaborating with retail partners such as Shopify, the tech giant has developed an open-source tool set to advance agentic commerce, detailing the launch at the National Retail Federation’s 2026 Expo.

Share on FacebookShare on LinkedInShare on Twitter
Fragrance and personal care
L’Occitane en Provence celebrates 50th anniversary

The French beauty brand is refreshing its image alongside the milestone.

Share on FacebookShare on LinkedInShare on Twitter
Commerce
Richemont reports strong holiday quarter, sales up 11pc

Jewelry maisons, including Cartier and Van Cleef & Arpels, led growth across all regions.

Share on FacebookShare on LinkedInShare on Twitter
Apparel and accessories
Fendi launches Lunar New Year pop-up in Shanghai

The two-level storefront features the Italian fashion house’s spring/summer 2026 collection.

Share on FacebookShare on LinkedInShare on Twitter
Marketing
Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’

From actresses Kate Winslet and Olivia Colman to supermodels such as Liu Wen and Naomi Campbell, “Postcards from London” and “London in Love” featured standout casts and short films that pulled the British fashion house’s iconic trench coat into focus.

Share on FacebookShare on LinkedInShare on Twitter
Marketing
Top luxury campaigns of 2025: Rolls-Royce, Phantom Centenary

A year-long exhibition of bespoke commissions, new collections and event appearances celebrated the 100th anniversary of the ultra-luxury automaker’s most enduring nameplate.

Share on FacebookShare on LinkedInShare on Twitter
Apparel and accessories
Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’

A new installment of the U.S. footwear brand’s campaign features the Men’s Collection, which first hit stores in spring 2024.

Share on FacebookShare on LinkedInShare on Twitter
Commerce
Brunello Cucinelli sees 11.5pc higher annual sales

Revenue increased across all of the Italian fashion house’s active regions, including Europe, the Americas and Asia.

Share on FacebookShare on LinkedInShare on Twitter
Commerce
Diesel confirms next CEO

Effective immediately, Andrea Rigogliosi will take the reins of the Italian clothing company.

Share on FacebookShare on LinkedInShare on Twitter
Commerce
Saks Global files for Chapter 11 bankruptcy protection

The luxury department store owner says it has secured about $1.75 billion in financing commitments, as it prepares to pay back creditors.

Share on FacebookShare on LinkedInShare on Twitter
More Stories

QUOTE OF THE DAY
The hidden cost of retail bankruptcy for luxury consumers and brands
By

From the treatment of consigned goods to the fate of gift cards and store credit, reports of an anticipated restructuring involving Saks Fifth Avenue raises urgent questions.

Share on FacebookShare on LinkedInShare on Twitter
Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Share on FacebookShare on LinkedInShare on Twitter
Beyond the screen: The rise of the experience economy
By

While watches, leather goods and other personal luxuries show a positive net differential between those expecting to spend more rather than cutting back, the outlook is even better for experiential categories.

Share on FacebookShare on LinkedInShare on Twitter
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Share on FacebookShare on LinkedInShare on Twitter
More Columns