Tricia Carr

tricia@napean.com

Mercedes targets young affluents via digital showroom experience

September 17, 2012

45pc fashion ad page increase seen in WSJ magazine September issue

September 17, 2012

Chanel, Zegna top competitors for perceived brand experience: study

September 14, 2012

Nordstrom targets affluent New York males via GQ pop-up shop

September 14, 2012

68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

September 14, 2012

Aston Martin pushes Vanquish pre-orders in British tour

September 13, 2012

Harper’s Bazaar enters ecommerce arena with page-to-site shopping

September 13, 2012

John Varvatos flaunts brand aesthetic in Chrysler limited-edition model

September 13, 2012

Does Ralph Lauren PBS sponsorship hint at luxury opportunity in TV?

September 12, 2012

Gucci channels consumer creativity in DIY handbag contest

September 12, 2012

Four Seasons enhances mobile connectivity to attract business travelers

September 12, 2012

Hermès targets new generation of silk scarf-buyers via short film

September 11, 2012

Mandarin Oriental bolsters shore-side location with cruise package

September 11, 2012

Audi chooses entertainment value for S range campaign

September 11, 2012

Neiman Marcus, Visa engage users via personalized, location-based SMS

September 7, 2012

Rolls-Royce continues Asia-Pacific push with Japanese expansion plans

September 7, 2012

Ritz-Carlton picks video to flaunt fine-tuned service

September 7, 2012

Rolls-Royce targets blooming Asia-Pacific market in boutique expansion

September 6, 2012

3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app

September 6, 2012

Lexus supports ES television spots with multichannel push

September 6, 2012

Hermès, LVMH courtroom battle dubbed personality clash

September 5, 2012