Tricia Carr

tricia@napean.com

Gucci emphasizes brand allure in fragrance video

September 5, 2012

Hublot ups brand awareness via cruise line partnership

September 5, 2012

Bloomingdale’s elevates in-store presence via BMW, GQ pop-up shops

September 4, 2012

Saks flaunts fall product range in direct mail catalog

September 4, 2012

Neiman Marcus, Saks go up against luxury fashion houses in Vogue September issue

September 4, 2012

Saks calls attention to revamped shoe floor via all-encompassing digital efforts

August 31, 2012

Diane von Furstenberg aims at affluent youth via new e-newsletter, blog

August 31, 2012

Mercedes pushes A-Class to European market via 360-degree campaign

August 31, 2012

Barneys demands holiday foot traffic with Disney runway show spectacle

August 30, 2012

Bergdorf affirms New York luxury status in lush magalog plugging 111th anniversary

August 30, 2012

Four Seasons bolsters local status with Food & Wine event, package

August 30, 2012

Mercedes flaunts in-car technology platform via multichannel campaign

August 29, 2012

Ralph Lauren, Hermès take prime real estate in inaugural DuJour issue

August 29, 2012

PlaneClear targets high-net-worth consumers via concierge partnership

August 29, 2012

Bloomingdale’s ignites in-store Hot event with mobile, social additions

August 28, 2012

Louis Vuitton showcases classic monogram via personal brand stories

August 28, 2012

BMW boosts CSR via national parks initiative

August 28, 2012

How to enhance the luxury retail experience with mobile

August 27, 2012

Is rural marketing worth it for metropolitan-focused luxury brands?

August 24, 2012

Dolce & Gabbana portrays unrequited love in fragrance video

August 23, 2012

BMW chooses direct mail for coupe image display

August 23, 2012