High-profile use cases paved the way for other brands to get involved and capitalize on the cost savings associated with AI influencers over experienced, human content creators, though the tides are turning.
Opening a store on Rodeo Drive this summer, the French jeweler is officially marking its arrival in Los Angeles with a themed, two-day event, titled “A Cutting-Edge Journey Since 1858.”
Worth $500,000, a four-hour portrait session with American photographer Annie Leibovitz is among the many Fantasy Gift experiences the U.S. retailer is promoting via the seasonal campaign.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.