The utility of AI in its current iteration is quickly becoming apparent in everything, from more sophisticated digital advertising and testing to content generation.
Often making purchases after watching peer-led content, 70 percent of the platform’s luxury audience has spent over 1,000 pounds on a single fashion item, according to a recent study.
The project is spearheaded by independent video production company Terminal 9 Studios, which has delivered films for luxury brands such as Italian jeweler Bulgari under the same “Inside the Dream” banner.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.