Going after business jet travelers and competing for the top luxury spot among European carriers, the airline company unveils an exclusive La Première experience with the launch of a new campaign.
A new report from the global consulting firm forecasts the use of fabrics such as regenerative cotton and bottle-to-textile recycled polyester jumping to 8 percent by 2030, rising from just 1 percent of the fiber market today.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.