Installations including a 90-second sequence aired via Sphere, the city's new music and entertainment arena, accompany the British automaker's largest-ever Formula One marketing program.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Envisioned by Italian film director Luca Guadagnino, the French fashion house tapped into the power of cinematic storytelling, delivering a campaign that featured the newest No. 5 fragrance ambassador.
The German automaker introduced a new chapter of its 360-degree brand campaign, casting Swiss tennis icon Roger Federer and English actor Matthew Macfadyen to help push luxury's electric future forward.