Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The Swiss watchmaker continues to showcase its ties to the sport as it prepares to fulfill its role as the official timekeeper of the 2026 Olympic Winter Games.
The official name change of luxury management company SH Hotels & Resorts, which operates 1 Hotels, Baccarat Hotels, Treehouse Hotels and the SH Collection, will be adopted next month.
