The project is spearheaded by independent video production company Terminal 9 Studios, which has delivered films for luxury brands such as Italian jeweler Bulgari under the same “Inside the Dream” banner.
Accounting for 61 percent of today’s total market volume, the share of entry-level luxury buyers is shrinking, down 13 percent in 2024 compared to 2013, according to the 11th edition of the True-Luxury Global Consumer Insights report.
A new report outlines how a range of tools, from digital twins to spatial simulation, are playing an increasingly central role in luxury brand marketing.
Launched July 9 in the U.S., the effort uses redacted text, bleeped-out audio and provocative outdoor visuals to invite drinkers to “read between the lines.”
