The automaker is returning to Oz ahead of the film's Nov. 21 premiere with a co-branded campaign and bespoke TV spot featuring the movie's director, Jon M. Chu.
Veteran executive Giuseppe Marsocci brings more than two decades of experience within the organization to the role, most recently serving as deputy managing director and global chief commercial officer.
The automaker is returning to Oz ahead of the film's Nov. 21 premiere with a co-branded campaign and bespoke TV spot featuring the movie's director, Jon M. Chu.
Promoting ocean preservation in Shanghai, visitors of all ages are invited to explore immersive installations, photography and workshops co-developed with UNESCO.
Several, including Mercedes-Benz, Louis Vuitton, Hermès and Chanel, rank within the first 25 companies listed, though many have lost value when compared to 2024.
The capsule includes a range of retro-style products, from refrigerators to coffee machines, reimagined with the German automaker’s signature design cues.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
