The Diageo-owned spirits brand is celebrating its role as an official supporter of the FIFA event, releasing a limited-edition gold 1942 bottle and a cinematic campaign film starring French football icon Thierry Henry.
The Diageo-owned spirits brand is celebrating its role as an official supporter of the FIFA event, releasing a limited-edition gold 1942 bottle and a cinematic campaign film starring French football icon Thierry Henry.
The pair will also co-produce original content, including a new series called “Skaters in Cars Scouting Spots,” in which SLS athletes travel through cities in the German automaker’s vehicles exploring local culture.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The brand, which currently has two properties in Italy with three more in the pipeline, is the first addition to the hotel group’s portfolio to focus exclusively on holistic hospitality.
