December 17, 2025
She dances out of the party, onto her next stop, where a couple watches the launch of a satellite on the brand’s 1958 Beovision Capri television.
From there, she dances through a series of different music genres before finding herself in a grassy landscape where the Beolab 90, launched in 2015, takes her on a brief journey through time and space, highlighting the brand’s vast history and future. She then exits the elevator with a pair of Beoplay H100 headphones on her ears.
Each of the vignettes underscores the brand’s relationship to culture and people, allowing the brand to highlight how its products have borne witness to the greatest moments of history while facilitating connections between people.
“In 1925, when Peter Bang and Svend Olufsen founded this company, they weren't simply building technology - they were guided by 'a never failing will to create only the best... persistently to find new ways,'” said Kristian Teär, CEO of Bang & Olufsen, in a statement.
“Today, a century on, that same spirit drives us in everything we do: in every speaker, in every handcrafted detail, in every bold leap forward,” Ms. Teär said. “Bang & Olufsen has always been more than sound - it's about leading the way people live with technology, and the constant pursuit of the extraordinary.”
Beyond the film, the brand has marked the milestone year through a bevy of programming, inclusive of activations and exhibitions in the world’s various cultural capitals such as Copenhagen, Shanghai, Tokyo, Seoul, New York City, London and Paris.
In 2026, the brand will release a capsule collection of lifestyle products and a tome entitled The Book of Sound and Vision
